{"podcast":{"title":"The Indy Author Podcast","slug":"the-indy-author-podcast-1109171","podcast_index_feed_id":1109171,"rss_url":"https://theindyauthor.libsyn.com/rss","website_url":"http://theindyauthor.com/","image_url":"https://static.libsyn.com/p/assets/1/2/c/0/12c01403d3a11a6616c3140a3186d450/TIAP_Image_Libsyn-20260225-6n7obk28hq.png","author":"Matty Dalrymple, The Indy Author","episode_count":346,"summary":"The Indy Author Podcast is for writers who are serious about both the craft of writing and the business of publishing — whether you're working toward your first book or building on an established career. Every week, host Matty Dalrymple talks with authors, editors, marketers, and publishing professionals about what's actually working right now. Topics span the full range of the writing life: developing compelling characters and tighter plots, navigating indie and traditional publishing paths, running effective book marketing campaigns, building an author platform, working with AI tools, writing short fiction and memoir, managing the business side of an author career, and much more. With hundreds of episodes in the catalog featuring guests from across the publishing world — from debut authors to bestsellers, indie publishers to Big Five veterans — there's something here for writers at every stage of their journey. Named one of the 10 Best Podcasts for Authors by Dale L. Roberts, and recognized five years running by Writer's Digest as one of the 101 Best Websites for Writers. Hosted by Matty Dalrymple, author, publishing consultant, and founder of The Indy Author platform.","last_synced_at":"2026-07-28T22:19:02.235113+00:00","page_url":"https://stenobird.com/podcast/the-indy-author-podcast-1109171"},"episode":{"title":"Story First, Marketing Second with Carlo J. Emanuele - #337","slug":"story-first-marketing-second-with-carlo-j-emanuele-337","published_at":"2026-05-26T09:00:00+00:00","page_url":"https://stenobird.com/podcast/the-indy-author-podcast-1109171/story-first-marketing-second-with-carlo-j-emanuele-337","show_page_url":"https://stenobird.com/podcast/the-indy-author-podcast-1109171","url":"https://theindyauthor.libsyn.com/story-first-marketing-second-with-carlo-j-emanuele-337","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/theindyauthor/337_Carlo_Emanuele_Episode_LIBSYN.mp3?dest-id=386964","summary":"Matty Dalrymple talks with Carlo J. Emanuele about STORY FIRST, MARKETING SECOND, including why authors make the same mistake corporate executives do when they lead with features instead of value, how to move beyond genre labels to find the emotional core of your pitch, why comps should describe an experience rather than a category, why marketing tasks feel productive but often aren't, and how enthusiasm and vulnerability turn out to be the most effective marketing tools of all. Interview video at https://www.youtube.com/@TheIndyAuthorPodcast/podcasts Show notes, including extensive summary and transcript, at https://www.theindyauthor.com/episodes-all If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Carlo J. Emanuele is an award-winning crime novelist and corporate executive from Milwaukee's South Side. Drawing from personal experience and a deep understanding of family, ambition, and adversity, he writes emotionally charged stories that explore the cost of power and the pursuit of redemption. His debut novel, The Sins We Inherit, has earned multiple national awards and critical acclaim for its gritty realism and heartfelt father-daughter core. The second installment, The Cost We Pay, launches this June. A former collegiate athlete and proud father of two, Carlo builds a cinematic crime saga rooted in legacy, identity, and transformation. Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty al…","meta_description":"Matty Dalrymple talks with Carlo J. Emanuele about STORY FIRST, MARKETING SECOND, including why authors make the same mistake corporate executives do when…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2312,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-indy-author-podcast-1109171/episodes/story-first-marketing-second-with-carlo-j-emanuele-337/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-indy-author-podcast-1109171/story-first-marketing-second-with-carlo-j-emanuele-337.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}