{"podcast":{"title":"The Indy Author Podcast","slug":"the-indy-author-podcast-1109171","podcast_index_feed_id":1109171,"rss_url":"https://theindyauthor.libsyn.com/rss","website_url":"http://theindyauthor.com/","image_url":"https://static.libsyn.com/p/assets/1/2/c/0/12c01403d3a11a6616c3140a3186d450/TIAP_Image_Libsyn-20260225-6n7obk28hq.png","author":"Matty Dalrymple, The Indy Author","episode_count":346,"summary":"The Indy Author Podcast is for writers who are serious about both the craft of writing and the business of publishing — whether you're working toward your first book or building on an established career. Every week, host Matty Dalrymple talks with authors, editors, marketers, and publishing professionals about what's actually working right now. Topics span the full range of the writing life: developing compelling characters and tighter plots, navigating indie and traditional publishing paths, running effective book marketing campaigns, building an author platform, working with AI tools, writing short fiction and memoir, managing the business side of an author career, and much more. With hundreds of episodes in the catalog featuring guests from across the publishing world — from debut authors to bestsellers, indie publishers to Big Five veterans — there's something here for writers at every stage of their journey. Named one of the 10 Best Podcasts for Authors by Dale L. Roberts, and recognized five years running by Writer's Digest as one of the 101 Best Websites for Writers. Hosted by Matty Dalrymple, author, publishing consultant, and founder of The Indy Author platform.","last_synced_at":"2026-07-28T22:19:02.235113+00:00","page_url":"https://stenobird.com/podcast/the-indy-author-podcast-1109171"},"episode":{"title":"Building an Authentic Author Brand with Mark Leslie Lefebvre - #346","slug":"building-an-authentic-author-brand-with-mark-leslie-lefebvre-346","published_at":"2026-07-28T11:00:00+00:00","page_url":"https://stenobird.com/podcast/the-indy-author-podcast-1109171/building-an-authentic-author-brand-with-mark-leslie-lefebvre-346","show_page_url":"https://stenobird.com/podcast/the-indy-author-podcast-1109171","url":"https://theindyauthor.libsyn.com/building-an-authentic-author-brand-with-mark-leslie-lefebvre-346","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/theindyauthor/TIAP_346_Mark_Leslie_Lefebvre_Episode_LIBSYN.mp3?dest-id=386964","summary":"Matty Dalrymple talks with Mark Leslie Lefebvre about BUILDING AN AUTHENTIC AUTHOR BRAND, including how your brand already exists whether or not you have consciously shaped it, using reader feedback and comparable authors to identify your strongest brand signals, balancing consistency with experimentation, and connecting authentically with readers without sharing more of your personal life than feels comfortable. Interview video at https://tinyurl.com/TIA346YT Show notes at https://theindyauthor.substack.com/ (subscribers get exclusive content and benefits) If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple Mark Leslie Lefebvre's first short story was published in 1992, the same year he started working in the book industry. He has published over thirty-five books under the name Mark Leslie that include thrillers and fiction, paranormal non-fiction and anthologies. Under his full name, Mark Leslie Lefebvre, he writes books to help authors navigate publishing. His industry experience includes President of the Canadian Booksellers Association, Director of Author Relations and Self-Publishing for Rakuten Kobo, Director of Business Development for Draft2Digital, and Professional Advisor for Sheridan College's Creative Writing and Publishing Honours Program. Mark lives in Waterloo, Ontario. Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and…","meta_description":"Matty Dalrymple talks with Mark Leslie Lefebvre about BUILDING AN AUTHENTIC AUTHOR BRAND, including how your brand already exists whether or not you have…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2715,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-indy-author-podcast-1109171/episodes/building-an-authentic-author-brand-with-mark-leslie-lefebvre-346/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-indy-author-podcast-1109171/building-an-authentic-author-brand-with-mark-leslie-lefebvre-346.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}