{"podcast":{"title":"The Immortal Life of Agencies","slug":"the-immortal-life-of-agencies-6797269","podcast_index_feed_id":6797269,"rss_url":"https://feeds.captivate.fm/the-immortal-life-of-ag/","website_url":"https://the-immortal-life-of-ag.captivate.fm","image_url":"https://artwork.captivate.fm/618b8c2e-0acf-455e-ac03-69504a7b123c/8OIjkLnizCqFSW9uzOslimFG.jpg","author":"Co:definery","episode_count":83,"summary":"Fancy a bit more positivity around the business of running an agency? Welcome to Co:definery’s podcast ‘The Immortal Life of Agencies’. Here we celebrate the visionaries and change-makers who are actively future-proofing the agency sector. Each episode features our CEO Robin Bonn having short, sharp conversations - sometimes even friendly arguments - with some of the biggest, broadest and deepest thinkers in our industry. These are the leaders who’ve been there, done that and are happy to talk about the t-shirt - even if it’s a bit grubby. Expect untold stories of progress - always optimistic and never dull.","last_synced_at":"2026-07-28T12:22:26.264373+00:00","page_url":"https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269"},"episode":{"title":"SILVERSIDE AI's Co-Founders: Inside Coke’s AI-powered Christmas campaign – PJ Pereira and Andrew O'Dell","slug":"silverside-ai-s-co-founders-inside-coke-s-ai-powered-christmas-campaign-pj-pereira-and-andrew-o-dell","published_at":"2026-01-13T03:00:00+00:00","page_url":"https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269/silverside-ai-s-co-founders-inside-coke-s-ai-powered-christmas-campaign-pj-pereira-and-andrew-o-dell","show_page_url":"https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269","url":"https://the-immortal-life-of-ag.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/3f79d1ef-66b0-4437-81d2-77a84164b3be.mp3","summary":"Today’s guests are PJ Pereira and Andrew O’Dell, co-founders of renowned creative agency Pereira O’Dell as well as their AI venture SILVERSIDE– fresh from delivering Coca-Cola’s fully AI-generated 2026 Holidays Are Coming campaign. Alongside the controversy and lessons learned, PJ and Andrew explain why SILVERSIDE was spun-out as a separate business, how speed and experimentation are reshaping creative processes, and why culture is everything when navigating change. They also explore how AI is accelerating pressure on traditional agency business models – from production workflows to how value is priced and rewarded. This is an honest, optimistic conversation about fear, reinvention and leadership in a moment of rapid transformation. HIGHLIGHTS: [02:13] Reinventing an icon [07:57] From creative indie to AI Lab [15:48] Resilience in the echo chamber [17:18] Finding the hand raisers [23:45] Rethinking creative value [26:00] Exposing broken models [30:31] Learning by doing [33:14] People-first mentality [36:01] The gap between indies and network agencies MORE ABOUT PJ PEREIRA AND ANDREW O'DELL: LinkedIn (PJ): linkedin.com/in/pjpereira LinkedIn (Andrew): linkedin.com/in/andrew-o-dell SILVERSIDE AI: Silverside.ai HOST SOCIALS: LinkedIn: linkedin.com/in/robinbonn Twitter: twitter.com/robonn MORE ABOUT CO:DEFINERY: Website: codefinery.com Book: Market of One","meta_description":"Today’s guests are PJ Pereira and Andrew O’Dell, co-founders of renowned creative agency Pereira O’Dell as well as their AI venture SILVERSIDE– fresh from…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2280,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-immortal-life-of-agencies-6797269/episodes/silverside-ai-s-co-founders-inside-coke-s-ai-powered-christmas-campaign-pj-pereira-and-andrew-o-dell/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269/silverside-ai-s-co-founders-inside-coke-s-ai-powered-christmas-campaign-pj-pereira-and-andrew-o-dell.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}