{"podcast":{"title":"The Immortal Life of Agencies","slug":"the-immortal-life-of-agencies-6797269","podcast_index_feed_id":6797269,"rss_url":"https://feeds.captivate.fm/the-immortal-life-of-ag/","website_url":"https://the-immortal-life-of-ag.captivate.fm","image_url":"https://artwork.captivate.fm/618b8c2e-0acf-455e-ac03-69504a7b123c/8OIjkLnizCqFSW9uzOslimFG.jpg","author":"Co:definery","episode_count":83,"summary":"Fancy a bit more positivity around the business of running an agency? Welcome to Co:definery’s podcast ‘The Immortal Life of Agencies’. Here we celebrate the visionaries and change-makers who are actively future-proofing the agency sector. Each episode features our CEO Robin Bonn having short, sharp conversations - sometimes even friendly arguments - with some of the biggest, broadest and deepest thinkers in our industry. These are the leaders who’ve been there, done that and are happy to talk about the t-shirt - even if it’s a bit grubby. Expect untold stories of progress - always optimistic and never dull.","last_synced_at":"2026-07-28T12:22:26.264373+00:00","page_url":"https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269"},"episode":{"title":"Koto’s CEO: How client-centricity drives growth – James Greenfield","slug":"koto-s-ceo-how-client-centricity-drives-growth-james-greenfield","published_at":"2026-05-12T03:00:00+00:00","page_url":"https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269/koto-s-ceo-how-client-centricity-drives-growth-james-greenfield","show_page_url":"https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269","url":"https://the-immortal-life-of-ag.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/e584bfaf-11de-4d00-a3de-dd1b4f7ed7ef.mp3","summary":"Today’s guest is James Greenfield, Co-Founder and CEO of Koto, the globally recognised branding agency working with companies like Netflix, Spotify and Google. James explains how listening closely to client needs has shaped the agency’s evolution, remaining anchored in brand, but also delivering high quality campaigns and digital products. The conversation also explores how Koto’s buyer landscape is changing, with CEOs now far more involved in decisions traditionally owned by marketing teams. James unpacks the growing importance of consistency across fragmented customer journeys, and why brand increasingly plays a central organising role. Alongside this, he reflects on leadership, creativity and the discipline required to move from practitioner to CEO, offering a clear and optimistic vision for how agencies evolve. HIGHLIGHTS: [03:04] How client-centricity drives growth [07:02] Changes in how clients buy [11:04] Why brand drives survival [14:37] Internal versus external reality [16:39] The cobbler’s children problem [19:28] Three pillars of Koto [21:54] Closing the execution gap [27:12] Qualifying the right clients [30:20] How AI supports not replaces [38:51] Life as a CEO [40:50] Creativity over quarterly numbers MORE ABOUT JAMES: LinkedIn: linkedin.com/in/james-greenfield Website: koto.com HOST SOCIALS: LinkedIn: linkedin.com/in/robinbonn Twitter: twitter.com/robonn MORE ABOUT CO:DEFINERY: Website: codefinery.com Book: Market of One Mentioned in this episode: Get Co:definery's diagnostic questionnaire Is your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tai…","meta_description":"Today’s guest is James Greenfield, Co-Founder and CEO of Koto, the globally recognised branding agency working with companies like Netflix, Spotify and Go…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2701,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-immortal-life-of-agencies-6797269/episodes/koto-s-ceo-how-client-centricity-drives-growth-james-greenfield/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269/koto-s-ceo-how-client-centricity-drives-growth-james-greenfield.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}