{"podcast":{"title":"The Immortal Life of Agencies","slug":"the-immortal-life-of-agencies-6797269","podcast_index_feed_id":6797269,"rss_url":"https://feeds.captivate.fm/the-immortal-life-of-ag/","website_url":"https://the-immortal-life-of-ag.captivate.fm","image_url":"https://artwork.captivate.fm/618b8c2e-0acf-455e-ac03-69504a7b123c/8OIjkLnizCqFSW9uzOslimFG.jpg","author":"Co:definery","episode_count":83,"summary":"Fancy a bit more positivity around the business of running an agency? Welcome to Co:definery’s podcast ‘The Immortal Life of Agencies’. Here we celebrate the visionaries and change-makers who are actively future-proofing the agency sector. Each episode features our CEO Robin Bonn having short, sharp conversations - sometimes even friendly arguments - with some of the biggest, broadest and deepest thinkers in our industry. These are the leaders who’ve been there, done that and are happy to talk about the t-shirt - even if it’s a bit grubby. Expect untold stories of progress - always optimistic and never dull.","last_synced_at":"2026-07-28T12:22:26.264373+00:00","page_url":"https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269"},"episode":{"title":"Digitas EMEA's CEO: Meeting clients where they’re at – Sam Hawkey","slug":"digitas-emea-s-ceo-meeting-clients-where-they-re-at-sam-hawkey","published_at":"2026-07-28T03:00:00+00:00","page_url":"https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269/digitas-emea-s-ceo-meeting-clients-where-they-re-at-sam-hawkey","show_page_url":"https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269","url":"https://the-immortal-life-of-ag.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/b11e4f9c-17d2-4366-9d0d-f5fb15aaaf1d.mp3","summary":"Today’s guest is Sam Hawkey, CEO EMEA at Digitas and former CEO of both Saatchi & Saatchi and AMV BBDO. He shares his perspective on how clients and agencies must evolve together. He talks about prioritising genuine client fit – getting beyond the excitement to really understanding the likelihood of working well together. Sam unpacks his two most important criteria – the client's readiness for change and their willingness to adopt new commercial models. He also talks about the impact of genuine differentiation, as well as how Digitas promise and then deliver on outcomes, enabling clients to pay them in modern and progressive ways. Practical, optimistic and grounded in experience, this is a thoughtful conversation about building stronger client relationships and a more sustainable agency future. HIGHLIGHTS: [04:00] From advertising to CX [07:30] An orchestration mindset [09:18] Preparing clients for change [14:38] Expectations build trust [17:29] Substance and charisma [24:12] Knowing when to walk away [29:18] Relationships change remuneration [33:42] Creating pricing power [37:25] Sharing responsibility for change MORE ABOUT SAM: LinkedIn: linkedin.com/in/samhawkey Website: digitas.com/en-ae HOST SOCIALS: LinkedIn: linkedin.com/in/robinbonn Twitter: twitter.com/robonn MENTIONED IN THE EPISODE: 4As Blog: Before Reinventing Pricing, Agencies Must Reinvent Value MORE ABOUT CO:DEFINERY: Website: codefinery.com Book: Market of One Mentioned in this episode: Get Co:definery's diagnostic questionnaire Is your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored…","meta_description":"Today’s guest is Sam Hawkey, CEO EMEA at Digitas and former CEO of both Saatchi & Saatchi and AMV BBDO. He shares his perspective on how clients and a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2409,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-immortal-life-of-agencies-6797269/episodes/digitas-emea-s-ceo-meeting-clients-where-they-re-at-sam-hawkey/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269/digitas-emea-s-ceo-meeting-clients-where-they-re-at-sam-hawkey.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}