{"podcast":{"title":"The Immortal Life of Agencies","slug":"the-immortal-life-of-agencies-6797269","podcast_index_feed_id":6797269,"rss_url":"https://feeds.captivate.fm/the-immortal-life-of-ag/","website_url":"https://the-immortal-life-of-ag.captivate.fm","image_url":"https://artwork.captivate.fm/618b8c2e-0acf-455e-ac03-69504a7b123c/8OIjkLnizCqFSW9uzOslimFG.jpg","author":"Co:definery","episode_count":83,"summary":"Fancy a bit more positivity around the business of running an agency? Welcome to Co:definery’s podcast ‘The Immortal Life of Agencies’. Here we celebrate the visionaries and change-makers who are actively future-proofing the agency sector. Each episode features our CEO Robin Bonn having short, sharp conversations - sometimes even friendly arguments - with some of the biggest, broadest and deepest thinkers in our industry. These are the leaders who’ve been there, done that and are happy to talk about the t-shirt - even if it’s a bit grubby. Expect untold stories of progress - always optimistic and never dull.","last_synced_at":"2026-07-28T12:22:26.264373+00:00","page_url":"https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269"},"episode":{"title":"Bodacious' Founder: A life more curious – Zoe Scaman","slug":"bodacious-founder-a-life-more-curious-zoe-scaman","published_at":"2026-01-20T03:00:00+00:00","page_url":"https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269/bodacious-founder-a-life-more-curious-zoe-scaman","show_page_url":"https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269","url":"https://the-immortal-life-of-ag.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/97c4b991-6fdd-44e8-bb7e-74a382e0ffa6.mp3","summary":"Today’s guest is Zoe Scaman, founder of Bodacious – and one of our industry's most original and outspoken thinkers. She’s built her career by following her curiosity, from her early days at Naked Communications to optimising her own business around freedom and variety. Zoe shares her take on why the traditional agency model has reached breaking point, how creativity is being squeezed by efficiency, and what a new era of talent could look like. She also speaks about building her personal brand, using writing as a thinking tool, and the importance of openness, vulnerability and speaking out. If you’re questioning what’s next for agencies – or yourself – Zoe offers both a reality check and a dose of inspiration. HIGHLIGHTS: [02:03] Freedom to be 'Bodacious' [04:24] The magic of misfits [08:35] Death by a thousand cuts [13:11] Data versus creativity [15:07] Freedom versus growth [21:44] The grey soup crisis [25:30] Breaking silence with courage [27:56] Thinking out loud in public [33:59] Learning through disagreement [37:54] Branding by machines MORE ABOUT ZOE: LinkedIn: linkedin.com/in/zoescaman Website: bodacious.be HOST SOCIALS: LinkedIn: linkedin.com/in/robinbonn Twitter: twitter.com/robonn MORE ABOUT CO:DEFINERY: Website: codefinery.com Book: Market of One Mentioned in this episode: Get Co:definery's diagnostic questionnaire Is your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. Visit codefinery.com/dq","meta_description":"Today’s guest is Zoe Scaman, founder of Bodacious – and one of our industry's most original and outspoken thinkers. She’s built her career by following he…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2629,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-immortal-life-of-agencies-6797269/episodes/bodacious-founder-a-life-more-curious-zoe-scaman/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269/bodacious-founder-a-life-more-curious-zoe-scaman.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}