{"podcast":{"title":"The Immortal Life of Agencies","slug":"the-immortal-life-of-agencies-6797269","podcast_index_feed_id":6797269,"rss_url":"https://feeds.captivate.fm/the-immortal-life-of-ag/","website_url":"https://the-immortal-life-of-ag.captivate.fm","image_url":"https://artwork.captivate.fm/618b8c2e-0acf-455e-ac03-69504a7b123c/8OIjkLnizCqFSW9uzOslimFG.jpg","author":"Co:definery","episode_count":83,"summary":"Fancy a bit more positivity around the business of running an agency? Welcome to Co:definery’s podcast ‘The Immortal Life of Agencies’. Here we celebrate the visionaries and change-makers who are actively future-proofing the agency sector. Each episode features our CEO Robin Bonn having short, sharp conversations - sometimes even friendly arguments - with some of the biggest, broadest and deepest thinkers in our industry. These are the leaders who’ve been there, done that and are happy to talk about the t-shirt - even if it’s a bit grubby. Expect untold stories of progress - always optimistic and never dull.","last_synced_at":"2026-07-28T12:22:26.264373+00:00","page_url":"https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269"},"episode":{"title":"Amplify's Global CEO: Evolving your core discipline – Jonathan Emmins","slug":"amplify-s-global-ceo-evolving-your-core-discipline-jonathan-emmins","published_at":"2026-04-14T03:00:00+00:00","page_url":"https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269/amplify-s-global-ceo-evolving-your-core-discipline-jonathan-emmins","show_page_url":"https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269","url":"https://the-immortal-life-of-ag.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/fc940794-b505-4ca6-ad56-9a6ac83cbf45.mp3","summary":"Today’s guest is Jonathan Emmins, Founder and Global CEO of Amplify, the creative agency known for redefining brand experience for the likes of Google, Netflix, and PlayStation. Jonathan shares how Amplify evolved from experiential onto a broader creative canvas, helping brands become “match fit for 3-D world”. He explains why worldbuilding sits at the heart of their approach, creating ideas that live across channels rather than being dictated by them. The conversation explores the power of culture as a strategic tool, not just a marketing layer, and why brands must earn their place within it. Jonathan also reflects on how Amplify has stayed relevant over nearly two decades – from building teams around curiosity, to balancing scale with boutique thinking. With candid insights on growth, creative integrity and joining Common Interest, this is a thoughtful look at how agencies can evolve without losing what made them distinctive in the first place. HIGHLIGHTS: [02:00] Amplify’s origin story [03:57] A broader creative approach [08:35] Being the ‘safe wildcard’ [09:50] The art of worldbuilding [14:42] Culture as a connector [22:56] Curiosity drives relevance [26:30] Being defined by what you refuse [31:01] Joining Common Interest [38:04] A scrapbook mindset MORE ABOUT JONATHAN: LinkedIn: linkedin.com/in/jonathanemmins Website: weareamplify.com HOST SOCIALS: LinkedIn: linkedin.com/in/robinbonn Twitter: twitter.com/robonn MORE ABOUT CO:DEFINERY: Website: codefinery.com Book: Market of One Mentioned in this episode: Get Co:definery's diagnostic questionnaire Is your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quic…","meta_description":"Today’s guest is Jonathan Emmins, Founder and Global CEO of Amplify, the creative agency known for redefining brand experience for the likes of Google, Ne…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2425,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-immortal-life-of-agencies-6797269/episodes/amplify-s-global-ceo-evolving-your-core-discipline-jonathan-emmins/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269/amplify-s-global-ceo-evolving-your-core-discipline-jonathan-emmins.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}