{"podcast":{"title":"The Immortal Life of Agencies","slug":"the-immortal-life-of-agencies-6797269","podcast_index_feed_id":6797269,"rss_url":"https://feeds.captivate.fm/the-immortal-life-of-ag/","website_url":"https://the-immortal-life-of-ag.captivate.fm","image_url":"https://artwork.captivate.fm/618b8c2e-0acf-455e-ac03-69504a7b123c/8OIjkLnizCqFSW9uzOslimFG.jpg","author":"Co:definery","episode_count":83,"summary":"Fancy a bit more positivity around the business of running an agency? Welcome to Co:definery’s podcast ‘The Immortal Life of Agencies’. Here we celebrate the visionaries and change-makers who are actively future-proofing the agency sector. Each episode features our CEO Robin Bonn having short, sharp conversations - sometimes even friendly arguments - with some of the biggest, broadest and deepest thinkers in our industry. These are the leaders who’ve been there, done that and are happy to talk about the t-shirt - even if it’s a bit grubby. Expect untold stories of progress - always optimistic and never dull.","last_synced_at":"2026-07-28T12:22:26.264373+00:00","page_url":"https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269"},"episode":{"title":"Accenture's Head of Innovation: The changing face of innovation – Enda King","slug":"accenture-s-head-of-innovation-the-changing-face-of-innovation-enda-king","published_at":"2026-04-21T03:00:00+00:00","page_url":"https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269/accenture-s-head-of-innovation-the-changing-face-of-innovation-enda-king","show_page_url":"https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269","url":"https://the-immortal-life-of-ag.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/68eddb3a-60f2-402e-8102-c9e6389841f8.mp3","summary":"Today’s guest is Enda King, Head of Innovation for Communications, Media and Technology at Accenture. Having also worked in media, advertising and brand, he offers a rare perspective on the convergence of agencies and consultancies. Enda describes how innovation has shifted from long-term strategy decks to faster, more adaptive thinking based on experimentation, collaboration and real-world testing. He explains why clients no longer look for fixed answers but for the capability to continuously sense, adapt and respond in an uncertain environment. Drawing on his journey from Carat and TBWA, to Ogilvy and Redscout, he also explores the growing importance of human judgement, curiosity and asking better questions. This is an optimistic yet grounded conversation about embracing ambiguity, building resilience, and redefining how value is created in a rapidly changing world. HIGHLIGHTS: [02:39] Endless possibilities [04:16] Leveraging creative thinking [07:18] Confidence in uncertainty [08:58] Media roots and curiosity [09:48] Brands shaped by culture [16:31] Failure as valuable learning [19:43] Innovation as team sport [30:44] Think like an antagonist [32:14] Delivering speed and certainty [36:44] An opportunity for better ideas MORE ABOUT ENDA: LinkedIn: linkedin.com/in/kingenda Website: accenture.com/us-en HOST SOCIALS: LinkedIn: linkedin.com/in/robinbonn Twitter: twitter.com/robonn MORE ABOUT CO:DEFINERY: Website: codefinery.com Book: Market of One Mentioned in this episode: Get Co:definery's diagnostic questionnaire Is your agency really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and yo…","meta_description":"Today’s guest is Enda King, Head of Innovation for Communications, Media and Technology at Accenture. Having also worked in media, advertising and brand,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2385,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-immortal-life-of-agencies-6797269/episodes/accenture-s-head-of-innovation-the-changing-face-of-innovation-enda-king/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-immortal-life-of-agencies-6797269/accenture-s-head-of-innovation-the-changing-face-of-innovation-enda-king.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}