{"podcast":{"title":"The Home Service Expert Podcast","slug":"the-home-service-expert-podcast-439107","podcast_index_feed_id":439107,"rss_url":"https://homeservicemillionare.libsyn.com/rss","website_url":"http://homeserviceexpert.com/podcast","image_url":"https://static.libsyn.com/p/assets/c/5/f/1/c5f1ff5001d82f3716c3140a3186d450/home-service-expert-podcast-cover-art.png","author":"Tommy Mello","episode_count":480,"summary":"The Home Service Expert podcast is the No. 1 podcast for ambitious home service entrepreneurs, whether they are in plumbing, HVAC or another niche. In this show, Tommy Mello, a $200M business founder, will talk with the best entrepreneurs and experts in the home service industry and beyond, to share insights that have made them successful: from the newest marketing tools to the best scaling strategies. Previous podcast guests include Terry Nicholson (former national trainer of NYSE-listed home services company), Craig Smith (President of HomeAdvisor, a home services marketplace valued at $2B+), Cameron Herold (former COO of three $100M+ companies), etc.","last_synced_at":"2026-06-06T08:20:18.385740+00:00","page_url":"https://stenobird.com/podcast/the-home-service-expert-podcast-439107"},"episode":{"title":"Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)","slug":"why-direct-mail-still-dominates-home-service-marketing-dan-harlacher","published_at":"2026-03-23T19:39:00+00:00","page_url":"https://stenobird.com/podcast/the-home-service-expert-podcast-439107/why-direct-mail-still-dominates-home-service-marketing-dan-harlacher","show_page_url":"https://stenobird.com/podcast/the-home-service-expert-podcast-439107","url":"https://homeserviceexpert.com/why-direct-mail-still-dominates-home-service-marketing-dan-harlacher","audio_url":"https://traffic.libsyn.com/secure/homeservicemillionare/HSE_Dan_Harlacher_Valpak_032326_Audio_Delivery1.mp3?dest-id=567121","summary":"Interested in a complimentary market scan or ads workshop from Valpak? Click here: http://asktommypodcast.com/Valpak In this episode of The Home Service Expert , Tommy sits down with Dan Harlacher from Valpak, a marketing expert with over 30 years of experience helping local businesses generate leads and grow through targeted direct mail and data-driven marketing strategies. While many marketers focus only on digital advertising, direct mail continues to be one of the most powerful and underutilized lead generation tools, especially for home service businesses. Valpak has evolved from the iconic blue envelope into a sophisticated omnichannel marketing platform combining direct mail, digital advertising, and advanced audience targeting. Dan breaks down how businesses can use data, targeting, and integrated marketing campaigns to drive measurable ROI and consistently generate new customers. You'll learn why direct mail still works in the digital age and the biggest marketing mistakes local businesses make. You'll also learn how to target the right homeowners for home services, strategies to increase response rates and conversions, and why omnichannel marketing is the future for local businesses. If you're a home service business owner, entrepreneur, or marketer looking to generate more leads, this episode is packed with practical insights you can implement immediately. Timestamps: 00:00:00 Cold Open 00:00:11 Title Sequence VO 00:00:30 Show Notes VO 00:01:16 Intro Into Interview 00:58:24 Outro","meta_description":"Interested in a complimentary market scan or ads workshop from Valpak? Click here: http://asktommypodcast.com/Valpak In this episode of The Home Service E…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3543,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-home-service-expert-podcast-439107/episodes/why-direct-mail-still-dominates-home-service-marketing-dan-harlacher/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-home-service-expert-podcast-439107/why-direct-mail-still-dominates-home-service-marketing-dan-harlacher.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}