{"podcast":{"title":"The Home Service Expert Podcast","slug":"the-home-service-expert-podcast-439107","podcast_index_feed_id":439107,"rss_url":"https://homeservicemillionare.libsyn.com/rss","website_url":"http://homeserviceexpert.com/podcast","image_url":"https://static.libsyn.com/p/assets/c/5/f/1/c5f1ff5001d82f3716c3140a3186d450/home-service-expert-podcast-cover-art.png","author":"Tommy Mello","episode_count":480,"summary":"The Home Service Expert podcast is the No. 1 podcast for ambitious home service entrepreneurs, whether they are in plumbing, HVAC or another niche. In this show, Tommy Mello, a $200M business founder, will talk with the best entrepreneurs and experts in the home service industry and beyond, to share insights that have made them successful: from the newest marketing tools to the best scaling strategies. Previous podcast guests include Terry Nicholson (former national trainer of NYSE-listed home services company), Craig Smith (President of HomeAdvisor, a home services marketplace valued at $2B+), Cameron Herold (former COO of three $100M+ companies), etc.","last_synced_at":"2026-06-06T08:20:18.385740+00:00","page_url":"https://stenobird.com/podcast/the-home-service-expert-podcast-439107"},"episode":{"title":"From Sales Rep to $28M: What Jordan White Learned Building Seek One Roofing","slug":"from-sales-rep-to-28m-what-jordan-white-learned-building-seek-one-roofing","published_at":"2026-05-04T18:24:00+00:00","page_url":"https://stenobird.com/podcast/the-home-service-expert-podcast-439107/from-sales-rep-to-28m-what-jordan-white-learned-building-seek-one-roofing","show_page_url":"https://stenobird.com/podcast/the-home-service-expert-podcast-439107","url":"https://homeserviceexpert.com/from-sales-rep-to-28m-what-jordan-white-learned-building-seek-one-roofing","audio_url":"https://traffic.libsyn.com/secure/homeservicemillionare/26_05_04_-_Jordan_White.mp3?dest-id=567121","summary":"🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ 💎 Top 5 Takes for this Episode! There are two types of business owners — those who build for cash flow, and those who build enterprise value to sell. Know which one you are before you start. More marketing never fixes a broken operation. Fix your booking rate, cancellation rate, and conversion rate first. Then scale spend. A players today can become C players in two years. The business grows, the people don't always grow with it. Watch for it. Never take on work outside your lane just because it's a big dollar. Scope creep creates liability, inflates AR, and distracts the whole team. \"Everybody wants the views, but very few people are willing to take the hike.\" — the one quote that defines the cost of real success. -- 🕐 TIMESTAMPS 🕐 -- 00:00 - Introducing Jordan White and Seek One Roofing 01:13 - The hardest thing in business right now 03:13 - Building a business as an asset vs. a cash flow machine 04:50 - Year by year: $2.5M to $28M in four years 07:32 - What salespeople don't know when they start a company 09:57 - Why some industries are impossible to scale 12:37 - Building trust and credibility before you have a brand 13:25 - What happens at $28M — private equity, roll equity, or rebuild 17:52 - How faith shows up in real business decisions 20:49 - Protecting integrity while training salespeople to win 22:20 - The marketing formula nobody talks about 23:30 - Why adding more marketing spend right now is a mistake 24:44 - Building a real-time data dashboard with custom metrics 26:58 - Why you should own a market before you enter a new one 29:47 - When to walk away from a market (we pulled out of 7) 31:35 - The hardest leadership lesson Jordan learned 33:17 - Turning down an $8.3M commercial job and…","meta_description":"🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ 💎 Top 5 Takes for this Episode! There are two types of business owners — those who…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3850,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-home-service-expert-podcast-439107/episodes/from-sales-rep-to-28m-what-jordan-white-learned-building-seek-one-roofing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-home-service-expert-podcast-439107/from-sales-rep-to-28m-what-jordan-white-learned-building-seek-one-roofing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}