{"podcast":{"title":"The Higher Ed Marketer","slug":"the-higher-ed-marketer-3567028","podcast_index_feed_id":3567028,"rss_url":"https://feed.ausha.co/drK3QTGqQnqe","website_url":"https://www.higheredmarketerpodcast.com/","image_url":"https://image.ausha.co/emgQ8TqvLkS4bH7I468tLAXd6mkjj3c9qgCz8WlF_1400x1400.jpeg?t=1670578043","author":"Bart Caylor","episode_count":260,"summary":"The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more. Hosted on Ausha. See ausha.co/privacy-policy for more information.","last_synced_at":"2026-07-14T14:18:43.114842+00:00","page_url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028"},"episode":{"title":"Your Digital Front Door, Aligning Website Redesign With Strategy","slug":"your-digital-front-door-aligning-website-redesign-with-strategy","published_at":"2026-01-20T05:16:00+00:00","page_url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028/your-digital-front-door-aligning-website-redesign-with-strategy","show_page_url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028","url":"https://podcast.ausha.co/the-higher-ed-marketer/your-digital-front-door-aligning-website-redesign-with-strategy","audio_url":"https://audio.ausha.co/RWg4lUL2j25x.mp3?t=1768700203","summary":"Your website is not just a marketing asset, it is the front door to your institution. In this Season 8 premiere, Meaghan Milliorn shares how the University of Arkansas at Little Rock approached a massive website redesign with strategy, accessibility, and governance at the center. From reducing thousands of pages to aligning the site with institutional goals, this conversation offers a practical roadmap for higher ed marketers navigating complex digital ecosystems. ___ 🎧 What We Cover in This Episode 🔘Why your website is the most important marketing tool in higher education. 🔘How to align website redesigns with institutional strategic plans 🔘Managing content chaos across thousands of pages 🔘Building accessibility and governance into web strategy 🔘Measuring post-launch success beyond aesthetics ___ Episode Highlights 02:13 – When the website stops working and the redesign becomes unavoidable 04:01 – The website as the digital front door with prospective students 06:49 – Letting institutional strategy, not trends, shape the redesign 10:04 – Convincing campus that this change actually matters 17:54 – Facing content chaos and deciding what truly belongs 21:12 – Building rules that protect the site after launch 25:29 – Proving the redesign worked through real student behavior 31:45 –Starting small when a full redesign feels out of reach ___ The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for The Higher Ed Marketer in your favorite podcast player. ___ The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Ne…","meta_description":"Your website is not just a marketing asset, it is the front door to your institution. In this Season 8 premiere, Meaghan Milliorn shares how the Universit…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2354,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-higher-ed-marketer-3567028/episodes/your-digital-front-door-aligning-website-redesign-with-strategy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028/your-digital-front-door-aligning-website-redesign-with-strategy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}