{"podcast":{"title":"The Higher Ed Marketer","slug":"the-higher-ed-marketer-3567028","podcast_index_feed_id":3567028,"rss_url":"https://feed.ausha.co/drK3QTGqQnqe","website_url":"https://www.higheredmarketerpodcast.com/","image_url":"https://image.ausha.co/emgQ8TqvLkS4bH7I468tLAXd6mkjj3c9qgCz8WlF_1400x1400.jpeg?t=1670578043","author":"Bart Caylor","episode_count":260,"summary":"The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more. Hosted on Ausha. See ausha.co/privacy-policy for more information.","last_synced_at":"2026-07-14T14:18:43.114842+00:00","page_url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028"},"episode":{"title":"What’s Coming in 2026: Bart’s Higher Ed Marketing Predictions (It’s not all AI)","slug":"what-s-coming-in-2026-bart-s-higher-ed-marketing-predictions-it-s-not-all-ai","published_at":"2025-12-09T05:01:00+00:00","page_url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028/what-s-coming-in-2026-bart-s-higher-ed-marketing-predictions-it-s-not-all-ai","show_page_url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028","url":"https://podcast.ausha.co/the-higher-ed-marketer/whats-coming-in-2026-barts-higher-ed-marketing-predictions","audio_url":"https://audio.ausha.co/nr2WPFqzApjD.mp3?t=1764894787","summary":"Higher education is heading into one of the most pivotal seasons in decades, and the signals for 2026 are already here. In this special conversation, Bart Caylor steps into the guest seat as Troy Singer and Zach Coffin (VP, The Higher Ed Marketer) guide a candid, energetic deep dive into the headwinds reshaping higher ed. From cultural shifts and AI acceleration to leadership courage and marketing agility, this episode opens the door to the real conversations happening behind the scenes in campus strategy rooms. ___ Join us as we discuss: 🔘The cultural and enrollment shifts accelerating change on campuses 🔘The Trades Cliff 🔘How AI can serve as a strategic tool rather than a novelty 🔘The rise of curiosity content, peer to peer influence, and authenticity 🔘Why generalists will define the next generation of marketing teams ___ Inside the Episode 03:02 - What the strongest and weakest campuses are revealing about 2026 05:02 - Why friction, tradition, and fear create slow change in higher ed 11:23 - Three cultural and marketing trends shaping the 2026 landscape 15:32 - Why peer to peer storytelling and authenticity now outperform polished marketing 17:33 - The rise of the marketing generalist and what teams must look like moving forward 21:27 - Data informed vs. data driven, and why over analysis is costing schools momentum 23:41 - How trust, consistency, and lived brand experience fuel long term enrollment health 26:19 - The biggest underutilized opportunity in AI for 2026 ___ The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for The High…","meta_description":"Higher education is heading into one of the most pivotal seasons in decades, and the signals for 2026 are already here. In this special conversation, Bart…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2363,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-higher-ed-marketer-3567028/episodes/what-s-coming-in-2026-bart-s-higher-ed-marketing-predictions-it-s-not-all-ai/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028/what-s-coming-in-2026-bart-s-higher-ed-marketing-predictions-it-s-not-all-ai.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}