{"podcast":{"title":"The Higher Ed Marketer","slug":"the-higher-ed-marketer-3567028","podcast_index_feed_id":3567028,"rss_url":"https://feed.ausha.co/drK3QTGqQnqe","website_url":"https://www.higheredmarketerpodcast.com/","image_url":"https://image.ausha.co/emgQ8TqvLkS4bH7I468tLAXd6mkjj3c9qgCz8WlF_1400x1400.jpeg?t=1670578043","author":"Bart Caylor","episode_count":260,"summary":"The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more. Hosted on Ausha. See ausha.co/privacy-policy for more information.","last_synced_at":"2026-07-14T14:18:43.114842+00:00","page_url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028"},"episode":{"title":"Video First. Story Wins. Stop Avoiding Video.","slug":"video-first-story-wins-stop-avoiding-video","published_at":"2026-03-17T04:11:00+00:00","page_url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028/video-first-story-wins-stop-avoiding-video","show_page_url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028","url":"https://podcast.ausha.co/the-higher-ed-marketer/video-first-story-wins-stop-avoiding-video","audio_url":"https://audio.ausha.co/4AMgEtpGLaMz.mp3?t=1773175549","summary":"Vince Slomsk y, Assistant Vice President of Marketing and Brand at the University of South Florida , brings a journalist’s mindset to university marketing, blending storytelling, data, and video strategy to create content that resonates with modern audiences. From leveraging YouTube as a discovery engine to empowering students as creators, his approach challenges the traditional marketing playbooks and encourages teams to think like media organizations. ___ What We Cover in This Episode 🔘How a background in broadcast journalism shapes Vince's marketign approach 🔘Why video-first storytelling is a nonnegotiable for higher ed marketing teams 🔘The surprising rise of YouTube viewing on TV screens 🔘Practical ways to uncover authentic stories across campus 🔘How student creators can power a university’s content strategy ___ Episode Highlights 00:45 – A surprising YouTube insight 02:45 – Vince’s journey from TV news reporter to higher ed marketing leader 09:24 – How universities can uncover powerful stories across campus 15:48 – Why higher ed teams must embrace a video-first mindset 22:30 – Letting students lead the way with YouTube Shorts and vertical video 41:00 – Why every institution can build a strong video strategy with the tools they already have ___ The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for The Higher Ed Marketer in your favorite podcast player. ___ The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Network . Hosted on Ausha. See ausha.co/privacy-policy for more information.","meta_description":"Vince Slomsk y, Assistant Vice President of Marketing and Brand at the University of South Florida , brings a journalist’s mindset to university marketing…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2684,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-higher-ed-marketer-3567028/episodes/video-first-story-wins-stop-avoiding-video/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028/video-first-story-wins-stop-avoiding-video.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}