{"podcast":{"title":"The Higher Ed Marketer","slug":"the-higher-ed-marketer-3567028","podcast_index_feed_id":3567028,"rss_url":"https://feed.ausha.co/drK3QTGqQnqe","website_url":"https://www.higheredmarketerpodcast.com/","image_url":"https://image.ausha.co/emgQ8TqvLkS4bH7I468tLAXd6mkjj3c9qgCz8WlF_1400x1400.jpeg?t=1670578043","author":"Bart Caylor","episode_count":260,"summary":"The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more. Hosted on Ausha. See ausha.co/privacy-policy for more information.","last_synced_at":"2026-07-14T14:18:43.114842+00:00","page_url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028"},"episode":{"title":"Next Grad Summer Series: Reaching Students Before The Funnel","slug":"next-grad-summer-series-reaching-students-before-the-funnel","published_at":"2026-07-14T04:03:00+00:00","page_url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028/next-grad-summer-series-reaching-students-before-the-funnel","show_page_url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028","url":"https://podcast.ausha.co/the-higher-ed-marketer/hem-ep254-harrisonsoupcampbell","audio_url":"https://audio.ausha.co/BGA09xt6p3P5.mp3?t=1783340477","summary":"This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide. Nextgrad.com — Where students see you first. __ What if the biggest opportunity to influence prospective students happens long before they ever become an inquiry? Harrison “Soup” Campbell , Chief Growth Officer at NextGrad , joins us to discuss why colleges and universities need to rethink traditional enrollment marketing strategies. Drawing on his experience in admissions leadership and his new executive role at NextGrad, Soup explains why building brand awareness inside high schools is becoming one of the most effective ways to connect with future students. ___ What We Cover in This Episode 🔘Why colleges should begin building relationships with students well before their junior and senior years. 🔘How in-school media is creating new opportunities for authentic brand awareness. 🔘Why digital marketing alone is no longer enough in an AI-driven landscape. 🔘How NextGrad helps colleges reach students where they spend their time every day. 🔘Practical Advice for building a long-term enrollment marketing strategy. ___ Episode Highlights 01:15 - Soup shares his unconventional journey from educator to higher education leader. 08:00 - Why colleges need to prioritize awareness before the inquiry stage. 11:20 - Research showing how early brand awareness influences college applications. 16:00 - How NextGrad's in-school media network helps colleges reach students every day. 19:00 - Why high sc…","meta_description":"This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. NextGrad helps colleges and universities reach students where they…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1839,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-higher-ed-marketer-3567028/episodes/next-grad-summer-series-reaching-students-before-the-funnel/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028/next-grad-summer-series-reaching-students-before-the-funnel.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}