{"podcast":{"title":"The Higher Ed Marketer","slug":"the-higher-ed-marketer-3567028","podcast_index_feed_id":3567028,"rss_url":"https://feed.ausha.co/drK3QTGqQnqe","website_url":"https://www.higheredmarketerpodcast.com/","image_url":"https://image.ausha.co/emgQ8TqvLkS4bH7I468tLAXd6mkjj3c9qgCz8WlF_1400x1400.jpeg?t=1670578043","author":"Bart Caylor","episode_count":260,"summary":"The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more. Hosted on Ausha. See ausha.co/privacy-policy for more information.","last_synced_at":"2026-07-14T14:18:43.114842+00:00","page_url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028"},"episode":{"title":"Launching a Brand New Website While Being New To Higher Education","slug":"launching-a-brand-new-website-while-being-new-to-higher-education","published_at":"2026-03-31T04:05:00+00:00","page_url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028/launching-a-brand-new-website-while-being-new-to-higher-education","show_page_url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028","url":"https://podcast.ausha.co/the-higher-ed-marketer/launching-a-brand-new-website-while-being-new-to-higher-education","audio_url":"https://audio.ausha.co/BNjq1gce34nB.mp3?t=1774878217","summary":"What happens when a university website becomes a cluttered “junk drawer” instead of a clear, welcoming first impression? Paul Garner , Executive Director of Marketing and Communications at Western Carolina University , shares how his team transformed a confusing, overloaded website into a true digital front door that reflects the student experience and institutional story. This conversation unpacks how thoughtful leadership, trust, and alignment can turn a fragmented digital presence into something purposeful, intuitive, and mission-driven. ___ What We Cover in This Episode 🔘 Why \"attention is king\" in modern higher ed marketing 🔘 Lessons from transitioning into higher ed from the private sector 🔘 Building trust across campus before launching major iniatives 🔘Navigating website redesigns as change management, not just tech projects 🔘 How to align stakeholders around a student-first digital experience. ___ Episode Highlights 02:03 – Transitioning into higher ed and culture shock 07:20 – Building trust through presence and authenticity 10:06 – Why the website redesign was necessary 12:00 – The real challenge, people not technology 13:30 – Creating buy-in across campus stakeholders 15:35 – Moving to a student-first website strategy 22:00 – Leadership growth during major transitions 24:30 – Post-launch challenges and holding the line ___ The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for The Higher Ed Marketer in your favorite podcast player. ___ The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Net…","meta_description":"What happens when a university website becomes a cluttered “junk drawer” instead of a clear, welcoming first impression? Paul Garner , Executive Director…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2264,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-higher-ed-marketer-3567028/episodes/launching-a-brand-new-website-while-being-new-to-higher-education/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028/launching-a-brand-new-website-while-being-new-to-higher-education.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}