{"podcast":{"title":"The Higher Ed Marketer","slug":"the-higher-ed-marketer-3567028","podcast_index_feed_id":3567028,"rss_url":"https://feed.ausha.co/drK3QTGqQnqe","website_url":"https://www.higheredmarketerpodcast.com/","image_url":"https://image.ausha.co/emgQ8TqvLkS4bH7I468tLAXd6mkjj3c9qgCz8WlF_1400x1400.jpeg?t=1670578043","author":"Bart Caylor","episode_count":260,"summary":"The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more. Hosted on Ausha. See ausha.co/privacy-policy for more information.","last_synced_at":"2026-07-14T14:18:43.114842+00:00","page_url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028"},"episode":{"title":"Identity, AI and the Enrollment Advantages","slug":"identity-ai-and-the-enrollment-advantages","published_at":"2026-03-03T05:03:00+00:00","page_url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028/identity-ai-and-the-enrollment-advantages","show_page_url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028","url":"https://podcast.ausha.co/the-higher-ed-marketer/identity-ai-and-the-enrollment-advantages","audio_url":"https://audio.ausha.co/PAOretkAN6aQ.mp3?t=1772034593","summary":"A return home, a thriving enrollment team, and a bold vision for serving the Central Valley. Amanda Slaughter joins the podcast live from the CCCU International Forum to share why Fresno Pacific University is leaning into its identity as its greatest enrollment advantage. At a time when many institutions are scrambling to chase new markets, Fresno Pacific is doubling down on mission, community, and innovation. With 74 percent of students identifying as students of color, the university reflects the region it serves and backs that clarity with strategic use of AI to strengthen outcomes, messaging, and momentum. ___ What We Cover in This Episode 🔘Leading an enrollment team that is already exceeding goals 🔘Why institutional identity creates competitive advantage 🔘Marketing authentically as a Hispanic Serving Institution 🔘Engaging first-generation families with transparent financial conversations 🔘Using AI to multiply productivity and sharpen enrollment strategy ___ Episode Highlights 02:15 – Amanda’s return to California and Fresno Pacific 06:40 – Stepping into a strong enrollment operation 11:05 – What 74 percent diversity means for recruitment strategy 18:30 – Reaching families who never thought college was possible 27:45 – AI as a force multiplier for enrollment leaders 35:20 – The future of personalized, data-informed strategy ___ The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI expertise, and branding needs. To hear this interview and many more like it, subscribe on Apple Podcasts , Spotify , or our website , or search for The Higher Ed Marketer in your favorite podcast player. ___ The Higher Ed Marketer Podcast is proud to be a part of The Higher Ed Marketer Podcast Netwo…","meta_description":"A return home, a thriving enrollment team, and a bold vision for serving the Central Valley. Amanda Slaughter joins the podcast live from the CCCU Interna…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1084,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-higher-ed-marketer-3567028/episodes/identity-ai-and-the-enrollment-advantages/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028/identity-ai-and-the-enrollment-advantages.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}