{"podcast":{"title":"The Higher Ed Marketer","slug":"the-higher-ed-marketer-3567028","podcast_index_feed_id":3567028,"rss_url":"https://feed.ausha.co/drK3QTGqQnqe","website_url":"https://www.higheredmarketerpodcast.com/","image_url":"https://image.ausha.co/emgQ8TqvLkS4bH7I468tLAXd6mkjj3c9qgCz8WlF_1400x1400.jpeg?t=1670578043","author":"Bart Caylor","episode_count":260,"summary":"The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more. Hosted on Ausha. See ausha.co/privacy-policy for more information.","last_synced_at":"2026-07-14T14:18:43.114842+00:00","page_url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028"},"episode":{"title":"Breaking Down Silos and Telling More Human Stories in Higher Ed","slug":"breaking-down-silos-and-telling-more-human-stories-in-higher-ed","published_at":"2026-02-17T05:04:00+00:00","page_url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028/breaking-down-silos-and-telling-more-human-stories-in-higher-ed","show_page_url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028","url":"https://podcast.ausha.co/the-higher-ed-marketer/breaking-down-silos-and-telling-more-human-stories-in-higher-ed","audio_url":"https://audio.ausha.co/8wRv2CqMvRQe.mp3?t=1771006344","summary":"Higher education is filled with meaningful work, but too often the stories that bring it to life stay hidden behind silos, safe messaging, and internal complexity. Kristen Eaton , Interim Vice President of External Relations at the University of Maine at Augusta , joins the podcast to share what she has learned transitioning from nonprofit fundraising into higher ed leadership. Drawing on her background in development and communications, Kristen explains why belief, trust, and authentic storytelling are essential across enrollment, advancement, and alumni relations. She offers a candid look at how institutions can connect people, teams, and messages across the full student lifecycle and tell stories that truly resonate. ___ What We Cover in This Episode 🔘What higher ed can learn from nonprofit storytelling and relationship building 🔘Why belief and trust matter more than tactics in enrollment marketing 🔘How silos form across marketing, advancement, and alumni relations 🔘Practical ways to start working cross-functionally without overhauling everything 🔘Why authentic, human-centered storytelling resonates more than polished messaging ___ Episode Highlights 01:41 – Parallels between nonprofit fundraising and higher ed marketing 03:48 – Key differences, scale, stakeholders, and complex audiences 07:38 – Using impact storytelling across enrollment, alumni, and donors 10:12 – Practical and relational strategies for breaking down silos 14:32 – The risk of disconnected messaging across the student lifecycle 18:45 – Starting small with cross-functional collaboration 22:26 – Marketing with humanity and rejecting safe, generic imagery ___ The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment, AI…","meta_description":"Higher education is filled with meaningful work, but too often the stories that bring it to life stay hidden behind silos, safe messaging, and internal co…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2280,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-higher-ed-marketer-3567028/episodes/breaking-down-silos-and-telling-more-human-stories-in-higher-ed/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028/breaking-down-silos-and-telling-more-human-stories-in-higher-ed.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}