{"podcast":{"title":"The Higher Ed Marketer","slug":"the-higher-ed-marketer-3567028","podcast_index_feed_id":3567028,"rss_url":"https://feed.ausha.co/drK3QTGqQnqe","website_url":"https://www.higheredmarketerpodcast.com/","image_url":"https://image.ausha.co/emgQ8TqvLkS4bH7I468tLAXd6mkjj3c9qgCz8WlF_1400x1400.jpeg?t=1670578043","author":"Bart Caylor","episode_count":260,"summary":"The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you. Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more. Hosted on Ausha. See ausha.co/privacy-policy for more information.","last_synced_at":"2026-07-14T14:18:43.114842+00:00","page_url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028"},"episode":{"title":"Being Distinct in a Crowded Market","slug":"being-distinct-in-a-crowded-market","published_at":"2026-06-30T04:04:00+00:00","page_url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028/being-distinct-in-a-crowded-market","show_page_url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028","url":"https://podcast.ausha.co/the-higher-ed-marketer/being-distinct-in-a-crowded-market","audio_url":"https://audio.ausha.co/mXvWPUrKg033.mp3?t=1778089976","summary":"Faith Leaders Mini-Series - Episode 252 (4 of 4) In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded live at the 2026 CCCU International Forum. ___ Dr. Drew Flamm , President of Grace College and Grace Theological Seminary , shares how Grace is leaning into execution, team dynamics, and the distinct identity of Winona Lake, Indiana, to build enrollment momentum. From reducing unnecessary meetings to using technology for human connection, Drew offers a practical look at how Christian colleges can stop chasing sameness and start making their local context a core part of their brand. ___ What We Cover in This Episode 🔘Why execution matters just as much as strategy in enrollment growth. 🔘How creative marketing and operational discipline can strengthen each other. 🔘Why local community engagement can become a powerful differentiator. 🔘How technology can free teams to focus on human connection. 🔘What strong cabinet teams do to better support the president and institutional goals. ___ Episode Highlights 02:30 - Drew’s journey from advancement and enrollment to the presidency 06:10 - How execution, planning, and the right people are driving enrollment growth 09:20 - Selling what is unique instead of trying to attract everyone 16:10 - Using technology to protect meaningful human connection 18:40 - How Grace moved from town-and-gown distance to community partnership 26:10 - Centers of excellence and research that creates local impact 30:20 - How cabinet leaders can best support their president ___ The Higher Ed Marketer Podcast is powered by Caylor Solutions —your go-to partner for higher ed mission-fit marketing strategies, enrollment…","meta_description":"Faith Leaders Mini-Series - Episode 252 (4 of 4) In this special mini-series, Bart Caylor explores the intersection of faith and higher education through…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1176,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-higher-ed-marketer-3567028/episodes/being-distinct-in-a-crowded-market/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-higher-ed-marketer-3567028/being-distinct-in-a-crowded-market.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}