{"podcast":{"title":"The Heart of Healthcare | A Digital Health Podcast","slug":"the-heart-of-healthcare-a-digital-health-podcast-4062107","podcast_index_feed_id":4062107,"rss_url":"https://rss.art19.com/the-heart-of-healthcare","website_url":"https://www.heartofhealthcarepodcast.com/","image_url":"https://content.production.cdn.art19.com/images/08/1b/d6/92/081bd692-3de1-47e0-8dea-f5df57735e79/a59d0ef5ad4c2db2cf3ee2e8b13f930450e607997e665411885eb022e43bf55f849eb5bc803da97cc499471b4972bde9e6a85279b2a201d1728298c8949e46f2.jpeg","author":"Massively Better Healthcare","episode_count":230,"summary":"🏆 2026 Webby Award-winning podcast. Join us every Monday for conversations with the biggest names in healthcare. Hosted by health tech veterans Halle Tecco, Michael Esquivel, and Steve Kraus. Learn more and submit your ideas for the show at the Heart of Healthcare website.","last_synced_at":"2026-07-06T12:17:59.600663+00:00","page_url":"https://stenobird.com/podcast/the-heart-of-healthcare-a-digital-health-podcast-4062107"},"episode":{"title":"The Drugstore Cowboy | C.O. Bigelow Owner & Pharmacist Alec Ginsberg","slug":"the-drugstore-cowboy-c-o-bigelow-owner-pharmacist-alec-ginsberg","published_at":"2026-03-30T06:00:00+00:00","page_url":"https://stenobird.com/podcast/the-heart-of-healthcare-a-digital-health-podcast-4062107/the-drugstore-cowboy-c-o-bigelow-owner-pharmacist-alec-ginsberg","show_page_url":"https://stenobird.com/podcast/the-heart-of-healthcare-a-digital-health-podcast-4062107","url":"https://rss.art19.com/episodes/13fe4f00-241b-4333-bec5-44e5b6d54c9e.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","audio_url":"https://rss.art19.com/episodes/13fe4f00-241b-4333-bec5-44e5b6d54c9e.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","summary":"Last year, his independent pharmacy spent $13 million on brand-name drugs for patients processed by the three biggest Pharmacy Benefit Managers (PBMs) which earned a profit margin of 0.01%. In this episode, Halle speaks with Alec Ginsberg, owner and fourth-generation pharmacist at C.O. Bigelow, the oldest surviving apothecary–pharmacy in the United States. Alec is fighting against the forces squeezing independent pharmacies and charting a course for the future of the pharmacist. We cover : How the roll-up of PBMs, health plans, and retail pharmacies changed everything What led him to remove his pharmacy’s Rx-filling robot The dramatic decline of independent pharmacies along with the closures of big box pharmacy stores The one health policy he would put in place today to save independent pharmacies The history of the pharmacist's role and what’s next What he really thinks about compounding pharmacies and the Hims vs. Novo lawsuit — About our guest:  Alec Wade Ginsberg is the fourth-generation pharmacist, owner, and Chief Operating Officer of C.O. Bigelow Apothecary, America’s oldest pharmacy, founded in 1838 and still operating in New York City’s West Village. With a Doctor of Pharmacy degree from the University of North Carolina Eshelman School of Pharmacy, Alec bridges the clinical world of pharmacy with the realities of modern consumer culture. At Bigelow, he oversees the brick-and-mortar beauty retail and pharmacy operations, navigating everything from prescription drug shortages to the pressures of today’s PBM-dominated marketplace. Beyond the counter, Alec is the founder and writer of Drugstore Cowboy, a weekly newsletter that dissects the intersection of drugs, business, and consumer culture — making the hidden mechanics of the U.S. healthcare system both un…","meta_description":"Last year, his independent pharmacy spent $13 million on brand-name drugs for patients processed by the three biggest Pharmacy Benefit Managers (PBMs) whi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2643,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-heart-of-healthcare-a-digital-health-podcast-4062107/episodes/the-drugstore-cowboy-c-o-bigelow-owner-pharmacist-alec-ginsberg/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-heart-of-healthcare-a-digital-health-podcast-4062107/the-drugstore-cowboy-c-o-bigelow-owner-pharmacist-alec-ginsberg.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}