{"podcast":{"title":"The Hairdresser Strong Show","slug":"the-hairdresser-strong-show-3898070","podcast_index_feed_id":3898070,"rss_url":"https://feeds.captivate.fm/hairdresser-strong/","website_url":"https://www.hairdresserstrong.com/","image_url":"https://artwork.captivate.fm/e20ac20f-1012-4b17-aa0c-08260117b1db/WQz7GbVgWB2agrO8-4mThTXv.jpg","author":"Hatching Imagination, LLC","episode_count":200,"summary":"The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.⁠","last_synced_at":"2026-07-06T22:19:17.169152+00:00","page_url":"https://stenobird.com/podcast/the-hairdresser-strong-show-3898070"},"episode":{"title":"Missed Messages, Missed Money: How Communication Gaps Cost You Clients | Shawna Murphy | Founder, Style Smart VA | Hairstylist & Educator","slug":"missed-messages-missed-money-how-communication-gaps-cost-you-clients-shawna-murphy-founder-style-smart-va-hairstylist-educator","published_at":"2026-06-01T11:00:00+00:00","page_url":"https://stenobird.com/podcast/the-hairdresser-strong-show-3898070/missed-messages-missed-money-how-communication-gaps-cost-you-clients-shawna-murphy-founder-style-smart-va-hairstylist-educator","show_page_url":"https://stenobird.com/podcast/the-hairdresser-strong-show-3898070","url":"https://hairdresser-strong.captivate.fm/episode/missed-messages-missed-money-how-communication-gaps-cost-you-clients-shawna-murphy-founder-style-smart-va-hairstylist-educator","audio_url":"https://episodes.captivate.fm/episode/5f175d8d-27a4-4834-8a7d-2ac031fb3f68.mp3","summary":"In this episode, Shawna Murphy , Founder of Style Smart VA , breaks down one of the easiest ways beauty professionals lose money without realizing it: missed or unmanaged client communication. She explains how auditing your DMs, texts, emails, forms, and follow-ups can help you capture more inquiries, book more clients, increase repeat visits, and stop letting revenue slip through the cracks. 🚨🎤 Shawna will be leading the VIP session at the 4th annual Beauty Business Brunch on July 19th in Washington, DC, where we’ll go deeper on missed DMs, delayed responses, follow-up gaps, and the communication systems that help beauty pros capture more inquiries, book more clients, and increase retention. 👀 Learn more and join us: https://www.hairdresserstrong.com/beauty-business-brunch Key Takeaways: 🔅Missed messages can mean missed money - Shana calculated her own missed opportunities and found that dropped client communication was costing her around $2,500 a month . 🔅Audit every place clients reach out - DMs, texts, emails, booking software, forms, website chats, and Facebook messages all need to be checked so potential clients do not fall through the cracks. 🔅Capture contact information before they disappear - If someone reaches out but does not book, get their phone number and email so you can stay in front of them later. 🔅Treat inquiries like sales opportunities - Every person who messages, calls, or fills out a form has potential revenue attached to them, even if they are not ready to book today. 🔅Track people who do not book right away - Add them to your booking software, CRM, or email list so you can follow up instead of losing them completely. 🔅Follow up after the appointment - A personal follow-up can confirm they are happy, create space for adjustments, encourage review…","meta_description":"In this episode, Shawna Murphy , Founder of Style Smart VA , breaks down one of the easiest ways beauty professionals lose money without realizing it: mis…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1596,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-hairdresser-strong-show-3898070/episodes/missed-messages-missed-money-how-communication-gaps-cost-you-clients-shawna-murphy-founder-style-smart-va-hairstylist-educator/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-hairdresser-strong-show-3898070/missed-messages-missed-money-how-communication-gaps-cost-you-clients-shawna-murphy-founder-style-smart-va-hairstylist-educator.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}