{"podcast":{"title":"The Growth Workshop Podcast","slug":"the-growth-workshop-podcast-6714620","podcast_index_feed_id":6714620,"rss_url":"https://feeds.captivate.fm/thegrowthworkshop/","website_url":"https://sbrconsulting.com/","image_url":"https://artwork.captivate.fm/acc37fc4-d540-475f-9669-93450b499b8f/TGWP-Thumbnail-Main-resized.png","author":"Southwestern Family of Podcasts - Southwestern Family of Companies","episode_count":66,"summary":"Jonny Adams & Matt Best will share their 30+ years experience on what growth & revenue acceleration looks like in modern business. With episodes featuring industry leaders, you can hear aspects of leadership, sales, account development and customer success, alongside other critical elements required to build an effective growth engine for your business. Southwestern/Great American, Inc., dba Southwestern Family of Companies, for itself and its related entities and their assigns, reserves and retains all rights to their copyrighted materials and trademarks contained in this podcast.","last_synced_at":"2026-07-31T10:18:05.596205+00:00","page_url":"https://stenobird.com/podcast/the-growth-workshop-podcast-6714620"},"episode":{"title":"Episode 26, Part 2 - Fullcast & SBR: Win-Loss Truths and Why ICP Discipline Matters","slug":"episode-26-part-2-fullcast-sbr-win-loss-truths-and-why-icp-discipline-matters","published_at":"2026-03-09T23:01:00+00:00","page_url":"https://stenobird.com/podcast/the-growth-workshop-podcast-6714620/episode-26-part-2-fullcast-sbr-win-loss-truths-and-why-icp-discipline-matters","show_page_url":"https://stenobird.com/podcast/the-growth-workshop-podcast-6714620","url":"https://sbrconsulting.com/","audio_url":"https://dts.podtrac.com/redirect.mp3/episodes.captivate.fm/episode/35ff57e8-e5e7-48e5-9b09-95d22c8bde52.mp3","summary":"We dive into the heart of revenue performance: why deals truly win or lose. Guy shows how engagement, multithreading, buyer personas, and source data reveal patterns CRM alone can’t. Alan and Dannii translate these insights into practical change: qualification discipline, deal hygiene, better ICP focus, and the behaviours that separate consistently high performers. This is a data‑to‑action masterclass for CROs and RevOps leaders.","meta_description":"We dive into the heart of revenue performance: why deals truly win or lose. Guy shows how engagement, multithreading, buyer personas, and source data reve…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1035,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-growth-workshop-podcast-6714620/episodes/episode-26-part-2-fullcast-sbr-win-loss-truths-and-why-icp-discipline-matters/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-growth-workshop-podcast-6714620/episode-26-part-2-fullcast-sbr-win-loss-truths-and-why-icp-discipline-matters.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}