{"podcast":{"title":"The Growth Workshop Podcast","slug":"the-growth-workshop-podcast-6714620","podcast_index_feed_id":6714620,"rss_url":"https://feeds.captivate.fm/thegrowthworkshop/","website_url":"https://sbrconsulting.com/","image_url":"https://artwork.captivate.fm/acc37fc4-d540-475f-9669-93450b499b8f/TGWP-Thumbnail-Main-resized.png","author":"Southwestern Family of Podcasts - Southwestern Family of Companies","episode_count":66,"summary":"Jonny Adams & Matt Best will share their 30+ years experience on what growth & revenue acceleration looks like in modern business. With episodes featuring industry leaders, you can hear aspects of leadership, sales, account development and customer success, alongside other critical elements required to build an effective growth engine for your business. Southwestern/Great American, Inc., dba Southwestern Family of Companies, for itself and its related entities and their assigns, reserves and retains all rights to their copyrighted materials and trademarks contained in this podcast.","last_synced_at":"2026-07-31T10:18:05.596205+00:00","page_url":"https://stenobird.com/podcast/the-growth-workshop-podcast-6714620"},"episode":{"title":"Episode 19 - Measuring Impact for a Data-driven Growth Engine, with Martin Zeman","slug":"episode-19-measuring-impact-for-a-data-driven-growth-engine-with-martin-zeman","published_at":"2025-08-14T23:01:00+00:00","page_url":"https://stenobird.com/podcast/the-growth-workshop-podcast-6714620/episode-19-measuring-impact-for-a-data-driven-growth-engine-with-martin-zeman","show_page_url":"https://stenobird.com/podcast/the-growth-workshop-podcast-6714620","url":"https://sbrconsulting.com/","audio_url":"https://dts.podtrac.com/redirect.mp3/episodes.captivate.fm/episode/e92527d6-470d-4a40-8821-70d0dcc10fb4.mp3","summary":"This episode explores how organizations can move beyond traditional methods of measuring their impact to a data-driven growth initiative. SBR Consulting Data Insights Lead, Martin Zeman, emphasizes the importance of defining clear objectives, utilizing granular company data to identify genuine opportunities, and continuously monitoring key metrics throughout every project phase. By treating revenue operations as a strategic function and focusing on actionable insights rather than averages or brand reputation, leaders can drive accountability, improve decision-making, and ensure lasting business growth.","meta_description":"This episode explores how organizations can move beyond traditional methods of measuring their impact to a data-driven growth initiative. SBR Consulting D…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1721,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-growth-workshop-podcast-6714620/episodes/episode-19-measuring-impact-for-a-data-driven-growth-engine-with-martin-zeman/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-growth-workshop-podcast-6714620/episode-19-measuring-impact-for-a-data-driven-growth-engine-with-martin-zeman.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}