{"podcast":{"title":"The Growth Show with Whitney Bateson","slug":"the-growth-show-with-whitney-bateson-6840525","podcast_index_feed_id":6840525,"rss_url":"https://feeds.acast.com/public/shows/65d4445a7e29af00164868b8","website_url":"https://shows.acast.com/the-growth-show-whitney-bateson","image_url":"https://assets.pippa.io/shows/65d4445a7e29af00164868b8/1709744164161-9aeea1c3becbebdae583aaa5f6636050.jpeg","author":"Whitney Bateson","episode_count":130,"summary":"Tired of chasing big goals without the time or systems to reach them? The Growth Show with Whitney Bateson is where dietitians and health practitioners get practical strategies for building businesses that actually scale – so you can help more people without burning out. Each week, Whitney and her guests break down what's working right now, from packaging your 1:1 expertise into scalable offers to building marketing that works while you're offline. Get ready to learn, take action, and finally build the business and freedom you actually want. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-06T20:19:37.513805+00:00","page_url":"https://stenobird.com/podcast/the-growth-show-with-whitney-bateson-6840525"},"episode":{"title":"Ep. 119 - Stop Doing the Marketing You Hate with Dr. Annie Cole","slug":"ep-119-stop-doing-the-marketing-you-hate-with-dr-annie-cole","published_at":"2026-05-04T10:00:00+00:00","page_url":"https://stenobird.com/podcast/the-growth-show-with-whitney-bateson-6840525/ep-119-stop-doing-the-marketing-you-hate-with-dr-annie-cole","show_page_url":"https://stenobird.com/podcast/the-growth-show-with-whitney-bateson-6840525","url":"https://shows.acast.com/the-growth-show-whitney-bateson/episodes/ep-119-stop-doing-the-marketing-you-hate-with-dr-annie-cole","audio_url":"https://sphinx.acast.com/p/open/s/65d4445a7e29af00164868b8/e/69f4d0508466468ab052513f/media.mp3","summary":"Dr. Annie Cole is back on the show and this conversation might just give you permission to stop doing the marketing thing you secretly hate. Her new book lays out 15 different customer attraction strategies, and the central argument is that every business has one that's built for it... most practitioners are exhausting themselves on the wrong one. We talk through which strategies tend to fit health practitioners best (referrals and partnerships, SEO and AI optimization, lead magnet workshops, gig platforms for those side income streams), which ones to maybe leave behind, and how to do an honest audit of what's actually working in your business versus what just feels like it should be. Annie also shares how she's made almost half a million dollars in two years with an Instagram following of 800... a great reminder that audience size isn't the metric that matters. If you've felt stuck doing all the things and seeing none of the results, this one will land. Takeaways: There isn't one universal marketing strategy. There are 15, and the right one depends on how your customer actually finds solutions to their problem (Googling? asking their doctor? scrolling Instagram?). Partnerships and referrals tend to be one of the highest-leverage strategies for health practitioners, especially when you set up casual referral arrangements with complementary providers. Don't sleep on SEO and AI optimization. Getting your website to show up in Google and ChatGPT is a long game that pays off over months, not weeks. Borrow other people's audiences instead of trying to build your own from scratch — podcasts, media features, paid newsletter spots, and gig platforms all put you in front of people without building a following first. When you feel like nothing's working, do a personal audit: are…","meta_description":"Dr. Annie Cole is back on the show and this conversation might just give you permission to stop doing the marketing thing you secretly hate. Her new book…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2852,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-growth-show-with-whitney-bateson-6840525/episodes/ep-119-stop-doing-the-marketing-you-hate-with-dr-annie-cole/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-growth-show-with-whitney-bateson-6840525/ep-119-stop-doing-the-marketing-you-hate-with-dr-annie-cole.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}