{"podcast":{"title":"The Growth Equation","slug":"the-growth-equation-7144122","podcast_index_feed_id":7144122,"rss_url":"https://feeds.captivate.fm/the-growth-equation/","website_url":"https://www.evolvetogrow.com.au/","image_url":"https://artwork.captivate.fm/e99f0c66-d4e0-4f2b-8be0-711da6805f08/NEW-Podcast-Cover-Art.jpg","author":"Tristan Wright","episode_count":72,"summary":"The Growth Equation is a podcast dedicated to helping Australian marketing agencies thrive in the ever-evolving world of digital marketing. We go beyond the surface level and dive deep into the \"messy middle\" of scaling a business – the challenges, the triumphs, and the lessons learned along the way. Each episode features candid conversations with agency founders and leaders who share their experiences, strategies, and insights on topics such as: - Navigating the Messy Middle: Overcoming common challenges in scaling operations, managing teams, and acquiring clients. - Strategic Frameworks & Systems: Implementing effective processes for project management, client onboarding, and talent acquisition. - AI & the Australian Market: Leveraging artificial intelligence and adapting to the unique opportunities and challenges in Australia. - Growth Mindset & Well-being: Maintaining a healthy work-life balance and cultivating a resilient mindset for entrepreneurial success. Whether you're a seasoned agency owner or just starting out, The Growth Equation provides valuable takeaways and inspiration to help you unlock sustainable growth and build a thriving business.","last_synced_at":"2026-07-02T04:19:12.399933+00:00","page_url":"https://stenobird.com/podcast/the-growth-equation-7144122"},"episode":{"title":"Niche Down, Level Up: The Evolution of Hedgehog Marketing with Josh Berg","slug":"niche-down-level-up-the-evolution-of-hedgehog-marketing-with-josh-berg","published_at":"2025-11-17T14:00:00+00:00","page_url":"https://stenobird.com/podcast/the-growth-equation-7144122/niche-down-level-up-the-evolution-of-hedgehog-marketing-with-josh-berg","show_page_url":"https://stenobird.com/podcast/the-growth-equation-7144122","url":"https://www.evolvetogrow.com.au/","audio_url":"https://episodes.captivate.fm/episode/54269c6e-1269-4525-a80d-d8f2aa3ff5ac.mp3","summary":"This week on The Growth Equation, I caught up with Josh Berg from Hedgehog Marketing for a really down-to-earth conversation about what it’s actually like to run a marketing business these days. Josh shares the ups and downs of starting out with his sister, juggling a growing team when they were barely out of their twenties, and what happened when the fast growth train started to hit some bumps. What’s refreshing about this chat is hearing how Josh moved away from the typical agency model to something more hands-on, where they work alongside businesses to help them get their own marketing sorted. It wasn’t an easy switch, and he talks openly about the fears and doubts around narrowing their focus, but it’s what’s helped them find solid ground. We also talk about how clever use of AI and automation helps a small team get a lot done without the stress and scramble of making everything manual. And if you stick around, you’ll hear Josh’s hilarious story of how a $1.24 website idea turned into thousands of dollars worth of Uber Eats credit — pretty clever and a bit cheeky. If you’re running a small business and want to get smarter at marketing without turning your life upside down, you’ll get plenty from this episode. Connect with Josh Berg (Director at Hedgehog) Company Website: https://www.hedgehogmarketing.com.au/team-members/josh-berg   LinkedIn: https://www.linkedin.com/in/joshberg1?originalSubdomain=au Connect with us. 👇 Evolve To Grow: https://m.mtrbio.com/evolve-to-grow  ","meta_description":"This week on The Growth Equation, I caught up with Josh Berg from Hedgehog Marketing for a really down-to-earth conversation about what it’s actually like…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1995,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-growth-equation-7144122/episodes/niche-down-level-up-the-evolution-of-hedgehog-marketing-with-josh-berg/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-growth-equation-7144122/niche-down-level-up-the-evolution-of-hedgehog-marketing-with-josh-berg.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}