{"podcast":{"title":"The Growth Equation","slug":"the-growth-equation-7144122","podcast_index_feed_id":7144122,"rss_url":"https://feeds.captivate.fm/the-growth-equation/","website_url":"https://www.evolvetogrow.com.au/","image_url":"https://artwork.captivate.fm/e99f0c66-d4e0-4f2b-8be0-711da6805f08/NEW-Podcast-Cover-Art.jpg","author":"Tristan Wright","episode_count":72,"summary":"The Growth Equation is a podcast dedicated to helping Australian marketing agencies thrive in the ever-evolving world of digital marketing. We go beyond the surface level and dive deep into the \"messy middle\" of scaling a business – the challenges, the triumphs, and the lessons learned along the way. Each episode features candid conversations with agency founders and leaders who share their experiences, strategies, and insights on topics such as: - Navigating the Messy Middle: Overcoming common challenges in scaling operations, managing teams, and acquiring clients. - Strategic Frameworks & Systems: Implementing effective processes for project management, client onboarding, and talent acquisition. - AI & the Australian Market: Leveraging artificial intelligence and adapting to the unique opportunities and challenges in Australia. - Growth Mindset & Well-being: Maintaining a healthy work-life balance and cultivating a resilient mindset for entrepreneurial success. Whether you're a seasoned agency owner or just starting out, The Growth Equation provides valuable takeaways and inspiration to help you unlock sustainable growth and build a thriving business.","last_synced_at":"2026-07-02T04:19:12.399933+00:00","page_url":"https://stenobird.com/podcast/the-growth-equation-7144122"},"episode":{"title":"From Political Studies to Marketing Maven: Maria's Entrepreneurial Journey","slug":"from-political-studies-to-marketing-maven-maria-s-entrepreneurial-journey","published_at":"2026-02-25T14:00:00+00:00","page_url":"https://stenobird.com/podcast/the-growth-equation-7144122/from-political-studies-to-marketing-maven-maria-s-entrepreneurial-journey","show_page_url":"https://stenobird.com/podcast/the-growth-equation-7144122","url":"https://www.evolvetogrow.com.au/","audio_url":"https://episodes.captivate.fm/episode/4065e241-7147-4e40-aee9-5661d67e7fe3.mp3","summary":"In this episode, I sit down with Maria Kathopoulis, Co-Founder and Chief Marketing Officer of UNTMD Media. Maria didn’t start in marketing. She studied political and international studies in the US before moving to Australia and co-founding a football training app with her husband, a former professional footballer. After burning between $50,000 and $150,000 on agencies that couldn’t produce clarity or results, she jumped into Meta Ads herself. What changed? She understood the numbers. By focusing on cost per acquisition and commercial viability, she outperformed the agencies and helped scale the app to 180,000 subscribers in its first year. That shift became the foundation of what is now UNTMD Media. Today, Maria is a performance marketer and growth strategist who has scaled brands like EAORON and EZZ to eight-figure revenues. She leads strategy and execution across paid media, SEO, web and performance campaigns, engineering marketing ecosystems built around commercial outcomes — not vanity metrics. We unpack the pressure of running a performance-based agency, hard client conversations, fractional marketing models, boundaries, six-figure campaign days, and why clarity and communication drive long-term growth. If you’re an agency owner, SaaS founder or eCommerce operator, this episode is a practical look at what scaling actually demands. Connect with Maria and her company: Website: https://untmd.com Facebook: https://www.facebook.com/untmdmarketing/ Instagram: @untmdmarketing Linkedin: https://www.linkedin.com/in/maria-kath-7016b020b/ Connect with us. 👇 Evolve To Grow: https://m.mtrbio.com/evolve-to-grow","meta_description":"In this episode, I sit down with Maria Kathopoulis, Co-Founder and Chief Marketing Officer of UNTMD Media. Maria didn’t start in marketing. She studied po…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1731,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-growth-equation-7144122/episodes/from-political-studies-to-marketing-maven-maria-s-entrepreneurial-journey/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-growth-equation-7144122/from-political-studies-to-marketing-maven-maria-s-entrepreneurial-journey.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}