{"podcast":{"title":"The Growth Equation","slug":"the-growth-equation-7144122","podcast_index_feed_id":7144122,"rss_url":"https://feeds.captivate.fm/the-growth-equation/","website_url":"https://www.evolvetogrow.com.au/","image_url":"https://artwork.captivate.fm/e99f0c66-d4e0-4f2b-8be0-711da6805f08/NEW-Podcast-Cover-Art.jpg","author":"Tristan Wright","episode_count":72,"summary":"The Growth Equation is a podcast dedicated to helping Australian marketing agencies thrive in the ever-evolving world of digital marketing. We go beyond the surface level and dive deep into the \"messy middle\" of scaling a business – the challenges, the triumphs, and the lessons learned along the way. Each episode features candid conversations with agency founders and leaders who share their experiences, strategies, and insights on topics such as: - Navigating the Messy Middle: Overcoming common challenges in scaling operations, managing teams, and acquiring clients. - Strategic Frameworks & Systems: Implementing effective processes for project management, client onboarding, and talent acquisition. - AI & the Australian Market: Leveraging artificial intelligence and adapting to the unique opportunities and challenges in Australia. - Growth Mindset & Well-being: Maintaining a healthy work-life balance and cultivating a resilient mindset for entrepreneurial success. Whether you're a seasoned agency owner or just starting out, The Growth Equation provides valuable takeaways and inspiration to help you unlock sustainable growth and build a thriving business.","last_synced_at":"2026-07-02T04:19:12.399933+00:00","page_url":"https://stenobird.com/podcast/the-growth-equation-7144122"},"episode":{"title":"Digital Nomad to Marketing Maven: How Katherine Built Catalyst Across Time Zones","slug":"digital-nomad-to-marketing-maven-how-katherine-built-catalyst-across-time-zones","published_at":"2026-03-04T14:00:00+00:00","page_url":"https://stenobird.com/podcast/the-growth-equation-7144122/digital-nomad-to-marketing-maven-how-katherine-built-catalyst-across-time-zones","show_page_url":"https://stenobird.com/podcast/the-growth-equation-7144122","url":"https://www.evolvetogrow.com.au/","audio_url":"https://episodes.captivate.fm/episode/4c29ad0d-3d71-4024-bcaf-93047c2b580c.mp3","summary":"This episode features Katherine Tuominen, founder of Catalyst Brand Strategy — a boutique PR and communications agency working with impact-driven founders in wellness, health, and purpose-led industries. With over a decade in the game, Katherine helps brands turn complex ideas into clear positioning, credible media visibility, and long-term authority, blending data-driven strategy with human-centred storytelling. Her path to Catalyst is anything but linear: born in Finland, raised in Australia, now living as a digital nomad (currently Brazil), running an Australian-registered business with a remote team spread across the US, the Philippines, and Europe. We get into the real mechanics behind making that model work — async workflows, “zone of genius” roles, tight approvals, and why she treats project delivery like baking a cake (no ripping ingredients back out halfway through). Katherine also shares hard-earned founder lessons on contracts, runway, client loss, cashflow delays across borders, and using AI to save serious time without trashing brand voice. If you’re building a service business and want growth without burnout, this one’s a practical listen. Connect with Katherine on LinkedIn: https://www.linkedin.com/in/katherine-tuominen/ Connect with us. 👇 Evolve To Grow: https://m.mtrbio.com/evolve-to-grow","meta_description":"This episode features Katherine Tuominen, founder of Catalyst Brand Strategy — a boutique PR and communications agency working with impact-driven founders…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1841,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-growth-equation-7144122/episodes/digital-nomad-to-marketing-maven-how-katherine-built-catalyst-across-time-zones/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-growth-equation-7144122/digital-nomad-to-marketing-maven-how-katherine-built-catalyst-across-time-zones.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}