{"podcast":{"title":"The Green Room: Questions That Matter Most In Business","slug":"the-green-room-questions-that-matter-most-in-business-1159308","podcast_index_feed_id":1159308,"rss_url":"https://greenroomuk.libsyn.com/rss","website_url":"https://www.deloitte.com/uk/en/our-thinking/content/green-room-podcasts.html","image_url":"https://static.libsyn.com/p/assets/3/d/6/4/3d64ede063205c7d/greenroom-2020.jpg","author":"Deloitte UK","episode_count":113,"summary":"The Green Room by Deloitte is an award-winning business podcast exploring the topics that matter most to leaders and professionals. Each episode tackles one big question with leading names across industry, offering strategic analysis, thought leadership and expert insights. Exploring critical areas such as digital transformation, AI and technology, leadership, the future of work, business strategy, innovation, and sustainability and climate solutions. Our expert guests and hosts will help find the answers that shape corporate strategy and economic trends. We'll ask questions like: Can AI help us be more human? Is technology our planet's best hope? What's the best way to build a network? Are leaders born or made? Do facts or feelings fuel our economy? And do elections change anything? Whether you're a CEO, an entrepreneur leading a startup, or taking your first step on the career ladder in a small or large business, The Green Room provides valuable business insights across all industries and roles. Join us in The Green Room every other Tuesday for engaging conversations and expert analysis on the business topics that drive change. A podcast from Deloitte.","last_synced_at":"2026-07-28T12:20:46.513897+00:00","page_url":"https://stenobird.com/podcast/the-green-room-questions-that-matter-most-in-business-1159308"},"episode":{"title":"What makes us feel confident in what we buy? With Julia Lo Bue-Said and Tom Astill","slug":"what-makes-us-feel-confident-in-what-we-buy-with-julia-lo-bue-said-and-tom-astill","published_at":"2026-06-02T03:00:00+00:00","page_url":"https://stenobird.com/podcast/the-green-room-questions-that-matter-most-in-business-1159308/what-makes-us-feel-confident-in-what-we-buy-with-julia-lo-bue-said-and-tom-astill","show_page_url":"https://stenobird.com/podcast/the-green-room-questions-that-matter-most-in-business-1159308","url":"https://www.deloitte.com/uk/en/our-thinking/content/green-room-podcasts/episode-103.html","audio_url":"https://traffic.libsyn.com/secure/greenroomuk/GreenRoom-Episode103.mp3?dest-id=1013384","summary":"It's no longer a question of whether AI will change how we buy, but by how much? We're turning to AI for inspiration and advice - and soon, it may even guide or manage decisions for us. Not since the rise of e-commerce in the 1990s have we seen transformation at this scale – and how we discover, choose and engage with brands is being redefined. At the same time, the path to purchase has shifted from being one dimensional. We no longer access retailers solely in-store or via their websites. Instead, we're relying on platforms such as social media to buy too – all with an added want for personalisation. For brands, this creates opportunity, but also pressure. Showing up in the right places, with the right experience, requires new capabilities, new infrastructures and new ways of thinking. Because as technology becomes more accessible, it's no longer a differentiator in itself. So, what does it take to set businesses apart? What will define the brands that people choose in the future? Will human connection be replaced or become more valuable as time goes on? And if every organisation has access to the same tools, why do some experiences resonate more than others? In this episode of The Green Room, we ask: What makes us feel confident about what we buy? With Julia Lo Bue-Said, CEO of Advantage Travel Partnership, and Tom Astill, Director in Deloitte Digital. Tune in to find out: How the consumer journey is changing and why What we can learn from past shifts such as ecommerce How to balance AI solutions with human experience What will define the brands that people choose in the future This episode is part of The Green Room's series exploring the AI future for the UK. Listen to the full series now, starting with our 100 th episode: What will be the last job on earth? Visit o…","meta_description":"It's no longer a question of whether AI will change how we buy, but by how much? We're turning to AI for inspiration and advice - and soon, it may even gu…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2128,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-green-room-questions-that-matter-most-in-business-1159308/episodes/what-makes-us-feel-confident-in-what-we-buy-with-julia-lo-bue-said-and-tom-astill/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-green-room-questions-that-matter-most-in-business-1159308/what-makes-us-feel-confident-in-what-we-buy-with-julia-lo-bue-said-and-tom-astill.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}