{"podcast":{"title":"The Green Room: Questions That Matter Most In Business","slug":"the-green-room-questions-that-matter-most-in-business-1159308","podcast_index_feed_id":1159308,"rss_url":"https://greenroomuk.libsyn.com/rss","website_url":"https://www.deloitte.com/uk/en/our-thinking/content/green-room-podcasts.html","image_url":"https://static.libsyn.com/p/assets/3/d/6/4/3d64ede063205c7d/greenroom-2020.jpg","author":"Deloitte UK","episode_count":113,"summary":"The Green Room by Deloitte is an award-winning business podcast exploring the topics that matter most to leaders and professionals. Each episode tackles one big question with leading names across industry, offering strategic analysis, thought leadership and expert insights. Exploring critical areas such as digital transformation, AI and technology, leadership, the future of work, business strategy, innovation, and sustainability and climate solutions. Our expert guests and hosts will help find the answers that shape corporate strategy and economic trends. We'll ask questions like: Can AI help us be more human? Is technology our planet's best hope? What's the best way to build a network? Are leaders born or made? Do facts or feelings fuel our economy? And do elections change anything? Whether you're a CEO, an entrepreneur leading a startup, or taking your first step on the career ladder in a small or large business, The Green Room provides valuable business insights across all industries and roles. Join us in The Green Room every other Tuesday for engaging conversations and expert analysis on the business topics that drive change. A podcast from Deloitte.","last_synced_at":"2026-07-28T12:20:46.513897+00:00","page_url":"https://stenobird.com/podcast/the-green-room-questions-that-matter-most-in-business-1159308"},"episode":{"title":"What does it take to build trust? With Ed Williams and Shauna Robinson","slug":"what-does-it-take-to-build-trust-with-ed-williams-and-shauna-robinson","published_at":"2025-09-16T03:00:00+00:00","page_url":"https://stenobird.com/podcast/the-green-room-questions-that-matter-most-in-business-1159308/what-does-it-take-to-build-trust-with-ed-williams-and-shauna-robinson","show_page_url":"https://stenobird.com/podcast/the-green-room-questions-that-matter-most-in-business-1159308","url":"https://www.deloitte.com/uk/en/our-thinking/content/green-room-podcasts/episode-90.html","audio_url":"https://traffic.libsyn.com/secure/greenroomuk/GreenRoom-Episode90.mp3?dest-id=1013384","summary":"Trust influences everything. It helps shape decisions, drives loyalty, and defines reputation. It's the foundation of strong leadership, lasting relationships, and long-term success, across all areas of society. But in today's world, trust is harder to earn – and easier to lose. And at times, it can feel like a balancing act due to shifting values and high expectations. 71% of people say they're more likely to buy from a brand they trust – and 78% will recommend one. Trust shapes the businesses we choose to work with, buy from and believe in. And with many organisations learning to navigate the 'trust crisis', being seen as trusted has never been so important for businesses and leaders alike. So what does it really take to build trust? How do leaders do it best – and what breaks it down? And when trust is damaged, can it ever be rebuilt? That's what we're exploring in this episode of The Green Room with Ed Williams, President, International at Edelman , and Shauna Robinson, Lead Partner for Public Policy at Deloitte UK, as we ask: What does it take to build trust? Tune in to find out: How trust is measured and the key elements that build it What businesses should focus on to build trust with diverse audiences How we're all impacted by the trust crisis and how to navigate it Why leaders need to be human in a technologically driven world Enjoyed this episode? Check our website for our recommendations to learn more about this topic: deloitte.co.uk/greenroompodcasts You can also watch our episodes over on YouTube: youtube.com/@DeloitteUK Find out more about Scope here: Disability charity Scope UK Read Edelman's 2025 Barometer Report here: 2025 Edelman Trust Barometer Guests: Ed Williams, President, International at Edelman , and Shauna Robinson, Partner for Public Policy a…","meta_description":"Trust influences everything. It helps shape decisions, drives loyalty, and defines reputation. It's the foundation of strong leadership, lasting relations…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2289,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-green-room-questions-that-matter-most-in-business-1159308/episodes/what-does-it-take-to-build-trust-with-ed-williams-and-shauna-robinson/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-green-room-questions-that-matter-most-in-business-1159308/what-does-it-take-to-build-trust-with-ed-williams-and-shauna-robinson.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}