{"podcast":{"title":"The Graham Cochrane Show","slug":"the-graham-cochrane-show-4716706","podcast_index_feed_id":4716706,"rss_url":"https://app.kajabi.com/podcasts/2147486609/feed","website_url":"https://www.grahamcochrane.com/podcasts/the-graham-cochrane-show","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/12776/podcasts/83b027-7502-df8f-676b-7be787cbd621_GC_Podcast_Cover.png","author":"Graham Cochrane","episode_count":390,"summary":"Uncover your uniqueness to create more money, margin, and meaning in your life. Each week Graham Cochrane (7 figure entrepreneur, TEDx speaker, and bestselling author) reveals his best tips, strategies, and mindsets to create a life giving business, find your purpose, and dream again!","last_synced_at":"2026-07-28T22:20:00.976328+00:00","page_url":"https://stenobird.com/podcast/the-graham-cochrane-show-4716706"},"episode":{"title":"Why Smart Entrepreneurs Struggle to Sell (Even With a Great Offer)","slug":"why-smart-entrepreneurs-struggle-to-sell-even-with-a-great-offer","published_at":"2026-04-07T11:00:00+00:00","page_url":"https://stenobird.com/podcast/the-graham-cochrane-show-4716706/why-smart-entrepreneurs-struggle-to-sell-even-with-a-great-offer","show_page_url":"https://stenobird.com/podcast/the-graham-cochrane-show-4716706","url":"https://www.grahamcochrane.com/podcasts/the-graham-cochrane-show/episodes/2149188425","audio_url":"https://app.kajabi.com/podcasts/medias/2149188425.mp3","summary":"Most people think their offer isn’t converting because of pricing… or leads… or their marketing. But that’s actually not why people don’t buy. There’s something else happening before anyone ever says yes…and if you miss it, they either won’t buy—or they’ll buy and not get results. Let me show you what I mean. Chapters 00:00 Understanding Why Offers Don't Convert 02:49 The Three Essential Yeses for Selling 07:43 The Promise: What Are You Really Selling? 12:00 The Premise: Your Unique Angle on the Promise 19:36 The Practice: Methodology and Implementation 25:13 Applying the Concepts in Sales Calls and Webinars 30:06 Aligning Promise, Premise, and Practice for Success 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 💰Take The $10K Offer Challenge Build your $10k offer in 5 days: https://10kOfferChallenge.com 📕Graham’s Other Books How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook ✅ Follow Graham: https://www.instagram.com/thegrahamcochrane/","meta_description":"Most people think their offer isn’t converting because of pricing… or leads… or their marketing. But that’s actually not why people don’t buy. There’s som…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2080,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-graham-cochrane-show-4716706/episodes/why-smart-entrepreneurs-struggle-to-sell-even-with-a-great-offer/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-graham-cochrane-show-4716706/why-smart-entrepreneurs-struggle-to-sell-even-with-a-great-offer.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}