{"podcast":{"title":"The Graham Cochrane Show","slug":"the-graham-cochrane-show-4716706","podcast_index_feed_id":4716706,"rss_url":"https://app.kajabi.com/podcasts/2147486609/feed","website_url":"https://www.grahamcochrane.com/podcasts/the-graham-cochrane-show","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/12776/podcasts/83b027-7502-df8f-676b-7be787cbd621_GC_Podcast_Cover.png","author":"Graham Cochrane","episode_count":390,"summary":"Uncover your uniqueness to create more money, margin, and meaning in your life. Each week Graham Cochrane (7 figure entrepreneur, TEDx speaker, and bestselling author) reveals his best tips, strategies, and mindsets to create a life giving business, find your purpose, and dream again!","last_synced_at":"2026-07-28T22:20:00.976328+00:00","page_url":"https://stenobird.com/podcast/the-graham-cochrane-show-4716706"},"episode":{"title":"Stop Building A Middle Class Business In A Two-Class Economy","slug":"stop-building-a-middle-class-business-in-a-two-class-economy","published_at":"2026-05-05T11:00:00+00:00","page_url":"https://stenobird.com/podcast/the-graham-cochrane-show-4716706/stop-building-a-middle-class-business-in-a-two-class-economy","show_page_url":"https://stenobird.com/podcast/the-graham-cochrane-show-4716706","url":"https://www.grahamcochrane.com/podcasts/the-graham-cochrane-show/episodes/2149202468","audio_url":"https://app.kajabi.com/podcasts/medias/2149202468.mp3","summary":"The economy right now is splitting into two very different worlds — and depending on which world your business is positioned for, you're either about to have the best year of your life or the hardest. Today I'm going to show you exactly what's happening, why the middle is the most dangerous place to be right now , and the three steps you need to take to make sure your business is on the right side of this divide. Stay with me — because point two is the one most business owners get completely wrong, and it might be costing you more than you realize. Chapters 00:00 Understanding the K-Shaped Economy 04:54 Reading the Room: Adapting to Economic Realities 08:13 Rejecting the Race to the Bottom 13:25 The Collapse of the Mushy Middle 21:45 Rising to the Top: Embracing Premium Pricing 💰Take The $10K Offer Challenge Build your $10k offer in 5 days: https://10kOfferChallenge.com 📘My new book The Effortless Business is available only here: https://EffortlessBusiness.com/ 📕Graham’s Other Books How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook ✅ Follow Graham: https://www.instagram.com/thegrahamcochrane/","meta_description":"The economy right now is splitting into two very different worlds — and depending on which world your business is positioned for, you're either about to h…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2224,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-graham-cochrane-show-4716706/episodes/stop-building-a-middle-class-business-in-a-two-class-economy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-graham-cochrane-show-4716706/stop-building-a-middle-class-business-in-a-two-class-economy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}