{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Sitelink Extensions Improve Click-Through Rate","slug":"how-google-ads-sitelink-extensions-improve-click-through-rate","published_at":"2026-06-12T07:55:05+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-sitelink-extensions-improve-click-through-rate","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0047.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0047.mp3","summary":"In this episode, Lucas and Luna dive deep into one of the most underutilized assets in Google Ads: sitelink extensions. Lucas explains how a single sitelink can lift click-through rate by 10-15% when optimized correctly, and breaks down the difference between standard sitelinks and the new 'promotion' sitelinks rolling out in 2026. The hosts walk through a real case study from a mid-market e-commerce brand that saw a 22% increase in conversion rate after restructuring their sitelinks based on search query intent. They also discuss the impact of sitelinks on Ad Rank, Quality Score, and the recently expanded character limits for sitelink descriptions. Listeners will learn practical tips on sitelink hierarchy, scheduling, and how to use sitelinks to guide users through the marketing funnel without cannibalizing search campaigns. Whether you're a PPC novice or a seasoned advertiser, this episode offers actionable insights to get more out of your ad extensions. #GoogleAds #PPC #SitelinkExtensions #ClickThroughRate #AdRank #QualityScore #ConversionRate #SearchAds #AdExtensions #PaidSearch #DigitalMarketing #PPCStrategy #MarketingPodcast #FexingoBusiness #BusinessPodcast #Episode47 #LucasAndLuna #AdOptimization Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode, Lucas and Luna dive deep into one of the most underutilized assets in Google Ads: sitelink extensions. Lucas explains how a single siteli…","key_points":[],"chapters":[],"topics":[],"duration_seconds":454,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-sitelink-extensions-improve-click-through-rate/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-sitelink-extensions-improve-click-through-rate.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}