{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Shopping Campaigns Optimize Product Feeds","slug":"how-google-ads-shopping-campaigns-optimize-product-feeds","published_at":"2026-06-16T17:33:56+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-shopping-campaigns-optimize-product-feeds","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0056.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0056.mp3","summary":"Episode 56 of The Google Ads Podcast digs into Shopping campaign optimization with a focus on product feed quality. Lucas and Luna dissect how Google's Merchant Center evaluates structured data, why a single missing GTIN can tank your ad rank, and the surprising impact of image white-space ratios on click-through rates. They walk through a real-world case: a mid-size home goods retailer that improved ROAS by 22% simply by cleaning up their feed attributes — no bid changes, no new creatives. The episode covers feed specification compliance, custom labels for seasonality, and how to structure product titles so Google surfaces the right variants. If you're running Performance Max or standard Shopping and wondering why your impressions are low, this is the feed debugging session you need. #GoogleAds #ShoppingCampaigns #ProductFeed #PPC #Marketing #FexingoBusiness #BusinessPodcast #MerchantCenter #GTIN #FeedOptimization #ROAS #Ecommerce #GoogleShopping #DataQuality #AdRank #ClickThroughRate #PPCStrategy #PaidSearch Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 56 of The Google Ads Podcast digs into Shopping campaign optimization with a focus on product feed quality. Lucas and Luna dissect how Google's Me…","key_points":[],"chapters":[],"topics":[],"duration_seconds":710,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-shopping-campaigns-optimize-product-feeds/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-shopping-campaigns-optimize-product-feeds.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}