{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Shared Budgets Smooth Campaign Performance","slug":"how-google-ads-shared-budgets-smooth-campaign-performance","published_at":"2026-06-11T05:29:12+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-shared-budgets-smooth-campaign-performance","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0044.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0044.mp3","summary":"Episode 44 of The Google Ads Podcast with Fexingo dives into Google Ads shared budgets — a feature that pools daily spend across multiple campaigns to prevent budget cannibalization and smooth delivery. Lucas and Luna break down how shared budgets work under the hood, why the average account wastes up to 15% of daily budget due to pacing inefficiencies, and how a shared budget can redistribute unspent dollars from low-traffic campaigns to high-opportunity ones automatically. They walk through a concrete example: a retailer running Brand, Generic, and Remarketing campaigns with a $500 total daily budget — and how shared budgeting eliminated the 'overdelivery panic' on Fridays when Brand campaign spiked. They also discuss the difference between 'accelerated' and 'standard' delivery when paired with shared budgets, and why you should never share budgets across different bid strategies without testing. Plus: how to set up a shared budget in three clicks, monitor its performance, and avoid the common trap of setting it too high and blowing your monthly cap. Real-world advice for PPC managers who want fewer spreadsheets and more automation. #GoogleAds #SharedBudget #PPC #CampaignBudget #BidStrategy #AdDelivery #BudgetManagement #DigitalMarketing #PaidSearch #AdAutomation #MarketingTips #RetailPPC #BrandCampaign #GenericCampaign #Remarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 44 of The Google Ads Podcast with Fexingo dives into Google Ads shared budgets — a feature that pools daily spend across multiple campaigns to pre…","key_points":[],"chapters":[],"topics":[],"duration_seconds":720,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-shared-budgets-smooth-campaign-performance/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-shared-budgets-smooth-campaign-performance.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}