{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Scripts Automate PPC Account Management","slug":"how-google-ads-scripts-automate-ppc-account-management","published_at":"2026-06-10T05:26:17+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-scripts-automate-ppc-account-management","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0042.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0042.mp3","summary":"In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna dive into the world of Google Ads scripts — a powerful but underused tool for automating repetitive PPC tasks. Lucas breaks down the anatomy of a simple script that pauses underperforming keywords when they exceed a cost-per-conversion threshold, using real numbers from a mid-market e-commerce account running on a $50,000 monthly budget. He explains how scripts differ from automated rules, when to use JavaScript over the Ads Editor, and a concrete example: a script that saved 12% of spend in the first week by catching keyword drift. Luna pushes back on the learning curve, and Lucas offers a practical starting point — a script anyone can copy-paste from Google's documentation. The conversation also touches on the risk of script errors and the importance of testing in a draft campaign first. Tune in for actionable automation advice that works on any account size. #GoogleAds #PPC #AdScripts #Automation #JavaScript #PPCTips #DigitalMarketing #PayPerClick #KeywordManagement #CostPerConversion #AdSpendOptimization #MarketingAutomation #SEM #SearchAds #FexingoBusiness #BusinessPodcast #MarketingPodcast #GoogleAdsPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna dive into the world of Google Ads scripts — a powerful but underused tool for autom…","key_points":[],"chapters":[],"topics":[],"duration_seconds":442,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-scripts-automate-ppc-account-management/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-scripts-automate-ppc-account-management.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}