{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Responsive Search Ads Combine Headlines in 2026","slug":"how-google-ads-responsive-search-ads-combine-headlines-in-2026","published_at":"2026-07-08T07:28:58+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-responsive-search-ads-combine-headlines-in-2026","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0101.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0101.mp3","summary":"Lucas and Luna dig into the mechanics of Responsive Search Ads in 2026, focusing on how Google's machine learning mixes headlines and descriptions to generate ad combinations. They break down the new asset-level reporting, the impact of 'pinned' headlines on flexibility, and a surprising stat: only 15% of accounts use the maximum 15 headlines. Using a case study from a mid-size e-commerce client, Lucas explains why sticking to 3–4 headlines can actually hurt performance, and shares a simple test that boosted click-through rates by 30% just by adding two more headline options. Luna questions whether pinning headlines defeats the purpose of RSA optimization, and they walk through the revised 'ad strength' scoring that now rewards semantic variety. This episode is packed with concrete tips for PPC managers who want to squeeze more out of their search campaigns without adding budget. #ResponsiveSearchAds #GoogleAds #PPC #PaidSearch #HeadlineTesting #AdStrength #DigitalMarketing #PPCStrategy #GoogleAdsTips #SearchAds #AdOptimization #MachineLearning #EcommerceMarketing #MarketingPodcast #FexingoBusiness #BusinessPodcast #LucasAndLuna #GoogleAdsPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Lucas and Luna dig into the mechanics of Responsive Search Ads in 2026, focusing on how Google's machine learning mixes headlines and descriptions to gene…","key_points":[],"chapters":[],"topics":[],"duration_seconds":541,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-responsive-search-ads-combine-headlines-in-2026/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-responsive-search-ads-combine-headlines-in-2026.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}