{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Responsive Search Ads Beat Expanded Text Ads in 2026","slug":"how-google-ads-responsive-search-ads-beat-expanded-text-ads-in-2026","published_at":"2026-06-12T05:29:58+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-responsive-search-ads-beat-expanded-text-ads-in-2026","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0046.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0046.mp3","summary":"In this episode of The Google Ads Podcast, Lucas and Luna dive into Responsive Search Ads (RSAs) versus the legacy Expanded Text Ads (ETAs) in 2026. They break down why Google is pushing RSAs, how machine learning mixes headlines and descriptions to improve click-through rates, and the real-world impact on quality score and cost-per-click. Using a case study from a mid-size e-commerce client, they show how moving from ETAs to RSAs boosted conversion rates by 18 percent while lowering CPA by 12 percent. They also cover best practices for pinning headlines, testing combinations, and using assets to maximize ad rank. If you're running Google Ads campaigns, this episode gives you the concrete data and tactical advice to make the switch work for your accounts. #GoogleAds #ResponsiveSearchAds #ExpandedTextAds #PPC #SearchAds #SEM #DigitalMarketing #AdCopyTesting #QualityScore #ClickThroughRate #CostPerClick #ConversionRate #GoogleAds2026 #AdRank #HeadlinePinning #MachineLearning #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of The Google Ads Podcast, Lucas and Luna dive into Responsive Search Ads (RSAs) versus the legacy Expanded Text Ads (ETAs) in 2026. They…","key_points":[],"chapters":[],"topics":[],"duration_seconds":446,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-responsive-search-ads-beat-expanded-text-ads-in-2026/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-responsive-search-ads-beat-expanded-text-ads-in-2026.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}