{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Performance Max Drives Brand Search","slug":"how-google-ads-performance-max-drives-brand-search","published_at":"2026-06-10T17:32:06+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-performance-max-drives-brand-search","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0043.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0043.mp3","summary":"In this episode of The Google Ads Podcast, Lucas and Luna explore how Performance Max campaigns can inadvertently appear on brand search terms — and why that matters for your ad spend. Using the example of a mid-market e-commerce retailer running PMax alongside Exact Match brand campaigns, they dissect the auction dynamics, the role of conversion attribution, and the data clean-room workaround that prevents self-competition. Lucas explains the actual cost-per-click difference between brand-term clicks driven by PMax versus traditional campaigns, and why Google's own recommendation to 'let PMax handle brand' isn't always in the advertiser's interest. Luna pushes back with a real-world case where PMax brand overlap actually improved overall ROAS. They end with a practical checklist for segmenting Performance Max by brand and non-brand using campaign-level negative brand lists — a workaround that became available in early 2026. If you're running PMax and brand campaigns simultaneously, this episode gives you the specific levers to stop overpaying for your own traffic. #GoogleAds #PerformanceMax #BrandSearch #PPCStrategy #PaidSearch #AuctionDynamics #AdSpendOptimization #ConversionAttribution #DataCleanRoom #NegativeKeywords #CampaignStructure #MarketingPodcast #FexingoBusiness #BusinessPodcast #2026 #SearchAds #ROAS #AdPolicy Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of The Google Ads Podcast, Lucas and Luna explore how Performance Max campaigns can inadvertently appear on brand search terms — and why t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":432,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-performance-max-drives-brand-search/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-performance-max-drives-brand-search.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}