{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Performance Max Campaigns Use AI to Optimize Across All Surfaces","slug":"how-google-ads-performance-max-campaigns-use-ai-to-optimize-across-all-surfaces","published_at":"2026-07-10T17:47:34+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-performance-max-campaigns-use-ai-to-optimize-across-all-surfaces","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0106.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0106.mp3","summary":"In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna dive into Performance Max campaigns, the evolution from Smart Shopping campaigns, and how Google's AI allocates budget across Search, Shopping, Display, YouTube, and Discovery in real time. They break down the asset group structure, the role of audience signals versus traditional targeting, and why conversion tracking is non-negotiable for success. Using a concrete example of a mid-market retailer who saw a 42% increase in return on ad spend by restructuring their asset groups and feeding in first-party data, they explore the trade-offs between control and automation. Luna challenges Lucas on whether Performance Max is a black box, and Lucas explains how the campaign-level insights and asset group reporting provide transparency. They also discuss the importance of creative diversity—at least 5 headlines, 5 images, and 2 videos—and how the AI learns from all combinations. The episode includes a brief, natural donation support segment tied to the value of these marketing insights. Perfect for PPC managers and digital marketers ready to embrace AI-powered campaigns. #GoogleAds #PerformanceMax #PPC #DigitalMarketing #AIMarketing #SmartCampaigns #SearchAds #ShoppingAds #YouTubeAds #DisplayAds #ConversionTracking #AssetGroups #AudienceSignals #ROI #AdOptimization #MarketingPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna dive into Performance Max campaigns, the evolution from Smart Shopping campaigns, a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":518,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-performance-max-campaigns-use-ai-to-optimize-across-all-surfaces/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-performance-max-campaigns-use-ai-to-optimize-across-all-surfaces.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}