{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Negative Keywords Protect Your Budget in 2026","slug":"how-google-ads-negative-keywords-protect-your-budget-in-2026","published_at":"2026-06-11T17:38:24+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-negative-keywords-protect-your-budget-in-2026","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0045.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0045.mp3","summary":"Lucas and Luna dive into the underrated art of negative keywords in Google Ads. Lucas explains how a single negative keyword saved a client $12,000 in wasted spend over one quarter. They break down the difference between negative keyword match types, how to build a negative keyword list from search term reports, and why broad match negatives can sometimes block valuable traffic. Luna shares a cautionary tale about a clothing retailer that accidentally blocked 'silk' and killed their best-selling dress campaign. The episode includes practical tips for using negative keyword lists at the campaign and account level, and how to audit your current negative keyword strategy. By the end, listeners will know how to cut wasted spend without cutting performance. #GoogleAds #NegativeKeywords #PPC #PaidSearch #SearchAds #AdSpend #BudgetOptimization #KeywordStrategy #SearchTermReport #MarketingPodcast #FexingoBusiness #BusinessPodcast #LucasAndLuna #AdAccountManagement #ClickFraud #IrrelevantTraffic #CampaignOptimization #ROI Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Lucas and Luna dive into the underrated art of negative keywords in Google Ads. Lucas explains how a single negative keyword saved a client $12,000 in was…","key_points":[],"chapters":[],"topics":[],"duration_seconds":581,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-negative-keywords-protect-your-budget-in-2026/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-negative-keywords-protect-your-budget-in-2026.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}