{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Final URL Expansion Affects Your Campaigns","slug":"how-google-ads-final-url-expansion-affects-your-campaigns","published_at":"2026-06-09T05:29:02+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-final-url-expansion-affects-your-campaigns","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0040.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0040.mp3","summary":"In this episode, Lucas and Luna dive into Google Ads' Final URL expansion feature, explaining how it automatically appends subpage URLs to your ad destination. They break down why this can either boost your Quality Score or waste your budget—depending on your account structure. Using a real example from a mid-market SaaS client, they show how a single misconfigured campaign saw cost-per-lead jump 40% in June 2026. Lucas offers a clear check: disable the feature unless you have a tightly themed ad group. Luna asks the sharp questions about landing page relevance and conversion tracking. If you're running search ads with broad match, this is your fix. #GoogleAds #FinalURLExpansion #PPC #SearchAds #PaidSearch #DigitalMarketing #AdWords #LandingPage #QualityScore #AdBudget #CampaignManagement #ClickThroughRate #ConversionRate #SaaSMarketing #BidStrategy #AdExtensions #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode, Lucas and Luna dive into Google Ads' Final URL expansion feature, explaining how it automatically appends subpage URLs to your ad destina…","key_points":[],"chapters":[],"topics":[],"duration_seconds":497,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-final-url-expansion-affects-your-campaigns/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-final-url-expansion-affects-your-campaigns.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}