{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Experiment Saves You from Bad Campaign Changes","slug":"how-google-ads-experiment-saves-you-from-bad-campaign-changes","published_at":"2026-06-14T05:28:42+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-experiment-saves-you-from-bad-campaign-changes","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0051.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0051.mp3","summary":"In this episode of The Google Ads Podcast, Lucas and Luna dive into one of the most underused yet powerful tools in PPC: Google Ads Experiments. They walk through a real scenario where a brand manager at a mid-size e-commerce company wanted to switch from target CPA to maximize conversion value. Instead of risking the entire budget, they set up an experiment with a 50/50 split, running for two full conversion cycles. The result? The new strategy actually lowered ROAS by 12%, and the brand dodged a costly mistake. Lucas explains the mechanics of experiments—how to set them up, how long to run them, and how to interpret statistical significance. Luna shares a cautionary tale of an advertising director who jumped to conclusions after just three days of data. Together, they argue that experiments are the closest thing to a 'do over' button in paid search. If you've ever made a campaign change and regretted it, this episode shows you how to test first. #GoogleAdsExperiments #PPCTesting #CampaignOptimization #AorBTesting #PaidSearch #GoogleAds #MarketingScience #DataDrivenMarketing #AdTesting #StatisticalSignificance #ROAS #TargetCPA #MaximizeConversionValue #PPCMistakes #Marketing #FexingoBusiness #BusinessPodcast #TheGoogleAdsPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of The Google Ads Podcast, Lucas and Luna dive into one of the most underused yet powerful tools in PPC: Google Ads Experiments. They walk…","key_points":[],"chapters":[],"topics":[],"duration_seconds":570,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-experiment-saves-you-from-bad-campaign-changes/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-experiment-saves-you-from-bad-campaign-changes.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}