{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Dynamic Search Ads Target Without Keywords","slug":"how-google-ads-dynamic-search-ads-target-without-keywords","published_at":"2026-07-12T17:50:12+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-dynamic-search-ads-target-without-keywords","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0110.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0110.mp3","summary":"Episode 110 of The Google Ads Podcast with Fexingo. Lucas and Luna explore Google Ads Dynamic Search Ads (DSA), a campaign type that targets users based on your website content rather than keywords. Lucas breaks down how DSA uses Google's organic index to match queries, when to use it over traditional keyword campaigns, and the surprising pitfalls—like serving ads for irrelevant pages. He shares a real example from a mid-size e-commerce client that saw a 30% increase in revenue after layering DSA on top of their existing search campaigns. Luna presses on negative keyword management, landing page hygiene, and the importance of exclusions. Perfect for marketers who want to capture long-tail traffic without building massive keyword lists. #GoogleAds #DynamicSearchAds #DSA #PPC #SearchAds #KeywordlessTargeting #LongTailKeywords #EcommercePPC #MarketingPodcast #FexingoBusiness #BusinessPodcast #LucasAndLuna #LandingPageOptimization #NegativeKeywords #AdCustomization #CampaignStructure #AuctionInsights #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 110 of The Google Ads Podcast with Fexingo. Lucas and Luna explore Google Ads Dynamic Search Ads (DSA), a campaign type that targets users based o…","key_points":[],"chapters":[],"topics":[],"duration_seconds":549,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-dynamic-search-ads-target-without-keywords/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-dynamic-search-ads-target-without-keywords.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}