{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Demand Gen Campaigns Fill the Funnel","slug":"how-google-ads-demand-gen-campaigns-fill-the-funnel","published_at":"2026-06-13T18:25:26+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-demand-gen-campaigns-fill-the-funnel","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0050.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0050.mp3","summary":"In episode 50 of The Google Ads Podcast, Lucas and Luna explore Google Ads Demand Gen campaigns—the 2026 evolution of Discovery ads. They break down how Demand Gen uses YouTube Shorts, Gmail, and Discover feeds to target high-intent users before they search. Lucas shares a specific case: a DTC home goods brand that reduced cost-per-new-customer by 22% by shifting 30% of their budget from Performance Max to Demand Gen with a lookback window of 14 days. They discuss audience signals (custom intent vs. in-market) and creative best practices: 3:4 aspect ratio vertical video, 15-second cuts, and clear brand intro in the first 2 seconds. Listeners learn one concrete optimization: use first-party data segments from Google Ads Enhanced Conversions to build seed audiences. The hosts also touch on the importance of exclusion lists to avoid over-saturating existing customers. No fluff—just actionable PPC strategy for 2026. #GoogleAds #DemandGen #PPC #PaidSearch #GoogleAdsPodcast #FexingoBusiness #BusinessPodcast #Marketing #DigitalMarketing #YouTubeShorts #PerformanceMax #CustomIntent #FirstPartyData #EnhancedConversions #AdCreative #VerticalVideo #ROAS #FunnelStrategy Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In episode 50 of The Google Ads Podcast, Lucas and Luna explore Google Ads Demand Gen campaigns—the 2026 evolution of Discovery ads. They break down how D…","key_points":[],"chapters":[],"topics":[],"duration_seconds":518,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-demand-gen-campaigns-fill-the-funnel/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-demand-gen-campaigns-fill-the-funnel.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}