{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Data Exclusions Improve Smart Bidding in 2026","slug":"how-google-ads-data-exclusions-improve-smart-bidding-in-2026","published_at":"2026-06-20T05:31:58+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-data-exclusions-improve-smart-bidding-in-2026","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0063.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0063.mp3","summary":"Lucas and Luna dive into Google Ads data exclusions, a feature that lets advertisers tell Smart Bidding to ignore anomalous periods like Black Friday or site outages. Using a real-world example of a home goods retailer that saw a 22% lower cost per acquisition after excluding a holiday weekend, they explain when to use data exclusions versus seasonality adjustments, how the feature works under the hood, and why most advertisers underutilize it. Perfect for PPC managers tired of bidding algorithms overreacting to one-off events. #GoogleAds #SmartBidding #DataExclusions #PPC #PaidSearch #Marketing #FexingoBusiness #BusinessPodcast #LucasAndLuna #BidStrategy #Seasonality #CostPerAcquisition #AdWords #DigitalMarketing #AIBidding #ConversionTracking #CampaignOptimization #PPCTips Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Lucas and Luna dive into Google Ads data exclusions, a feature that lets advertisers tell Smart Bidding to ignore anomalous periods like Black Friday or s…","key_points":[],"chapters":[],"topics":[],"duration_seconds":726,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-data-exclusions-improve-smart-bidding-in-2026/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-data-exclusions-improve-smart-bidding-in-2026.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}