{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Customizer Showcases Personalize PPC at Scale","slug":"how-google-ads-customizer-showcases-personalize-ppc-at-scale","published_at":"2026-07-15T05:32:10+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-customizer-showcases-personalize-ppc-at-scale","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0115.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0115.mp3","summary":"In this episode of The Google Ads Podcast, hosts Lucas and Luna dive deep into Google Ads ad customizers, the built-in feature that lets advertisers insert dynamic text into ad copy based on audience, device, location, time, or product data. Lucas explains how customizers work under the hood, using business data feeds and feed attributes to create thousands of ad variations without manual work. He breaks down a real example: a retail chain using location-injection countdowns and inventory counts to boost localized click-through rates by 22 percent in Q2 2026. Luna questions the complexity of setup and data management overhead. They cover common pitfalls like missing default text and feed refresh latency, plus the surprising power of customizer chaining for layered personalization. By the end, listeners will know exactly how to test ad customizers in their own campaigns and where the feature still falls short compared to scripts or third-party tools. No fluff, just actionable PPC tactics. #GoogleAds #AdCustomizers #PPC #PaidSearch #DigitalMarketing #AdPersonalization #DynamicAds #MarketingTips #BusinessPodcast #FexingoBusiness #GoogleAdsPodcast #SearchAds #DisplayAds #CampaignStrategy #AdAutomation #FeedManagement #ClickThroughRate #PPCStrategy Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of The Google Ads Podcast, hosts Lucas and Luna dive deep into Google Ads ad customizers, the built-in feature that lets advertisers inser…","key_points":[],"chapters":[],"topics":[],"duration_seconds":818,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-customizer-showcases-personalize-ppc-at-scale/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-customizer-showcases-personalize-ppc-at-scale.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}