{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Customer Match Boosts PPC Performance in 2026","slug":"how-google-ads-customer-match-boosts-ppc-performance-in-2026","published_at":"2026-07-16T05:38:21+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-customer-match-boosts-ppc-performance-in-2026","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0117.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0117.mp3","summary":"In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna dive into Google Ads Customer Match — the targeting feature that lets advertisers upload their own customer email lists to reach existing customers and find lookalike audiences. They break down how a mid-sized e-commerce brand used Customer Match to reduce cost-per-acquisition by 23% and increase repeat purchase rate by 18% over three months. Lucas explains the setup process, including hashing requirements and list freshness, while Luna questions whether the feature works for smaller lists. They also discuss the privacy landscape in 2026, with cookie deprecation and signal loss making first-party data more valuable than ever. If you're running Google Ads and wondering how to leverage your customer data for better targeting and lower costs, this episode gives you a concrete playbook. No fluff, just actionable strategy. #CustomerMatch #GoogleAds #PPC #FirstPartyData #Ecommerce #AudienceTargeting #LookalikeAudiences #CPAOptimization #DataPrivacy #SignalLoss #CookieDeprecation #AdStrategy #MarketingPodcast #DigitalMarketing #FexingoBusiness #BusinessPodcast #GoogleAdsPodcast #PaidSearch Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna dive into Google Ads Customer Match — the targeting feature that lets advertisers u…","key_points":[],"chapters":[],"topics":[],"duration_seconds":517,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-customer-match-boosts-ppc-performance-in-2026/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-customer-match-boosts-ppc-performance-in-2026.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}