{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Custom Intent Audiences Find In-Market Buyers","slug":"how-google-ads-custom-intent-audiences-find-in-market-buyers","published_at":"2026-06-18T17:33:54+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-custom-intent-audiences-find-in-market-buyers","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0060.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0060.mp3","summary":"Episode 60 of The Google Ads Podcast explores Custom Intent audiences—a targeting option that lets you define your own signals instead of relying on Google's preset segments. Lucas and Luna break down how it works, when it outperforms In-Market and Affinity audiences, and a real example from a mid-market SaaS company that cut cost-per-lead by 40 percent using keyword-and-URL-based intent signals. They discuss the trade-offs: scale versus precision, the importance of exclusion lists, and why Custom Intent can cannibalize your own remarketing if you're not careful. If you're running Google Ads in 2026 and want to reach people actively researching your space without wasting budget on broad demographics, this episode gives you a tactical playbook. No fluff, no generic tips—just the specific settings and logic that make Custom Intent a go-to for performance marketers. #CustomIntentAudiences #GoogleAds #PPC #PaidSearch #DigitalMarketing #TargetingStrategy #InMarketAudiences #AffinityAudiences #SaaSMarketing #CostPerLead #AdSpendOptimization #KeywordTargeting #URLTargeting #GoogleAds2026 #PerformanceMarketing #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 60 of The Google Ads Podcast explores Custom Intent audiences—a targeting option that lets you define your own signals instead of relying on Googl…","key_points":[],"chapters":[],"topics":[],"duration_seconds":580,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-custom-intent-audiences-find-in-market-buyers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-custom-intent-audiences-find-in-market-buyers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}