{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Custom Intent Audiences Find High Intent Buyers","slug":"how-google-ads-custom-intent-audiences-find-high-intent-buyers","published_at":"2026-07-13T05:37:21+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-custom-intent-audiences-find-high-intent-buyers","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0111.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0111.mp3","summary":"In episode 111 of The Google Ads Podcast, Lucas and Luna explore how Custom Intent audiences let PPC advertisers target people actively researching specific products or services — without relying on third-party cookies. Lucas breaks down how Google builds these audiences from real-time search behavior, and explains why Custom Intent often outperforms In-Market audiences for niche or B2B offers. They walk through a concrete example: a mid-sized B2B SaaS company selling project management software to construction firms, showing how custom segments reduced cost per lead by 28 percent in Q2 2026. Luna challenges Lucas on audience size vs. precision tradeoffs, and they discuss how to layer Custom Intent with keyword targeting without cannibalizing your own search campaigns. If you've wondered whether Custom Intent audiences are worth the setup effort, this episode gives you the data and the strategy. #GoogleAds #CustomIntent #PPC #PaidSearch #AudienceTargeting #B2BMarketing #SaaSAdvertising #DigitalMarketing #AdWords #SearchAds #MarketingPodcast #FexingoBusiness #GoogleAdsPodcast #Conversions #CostPerLead #AudienceSegments #OnlineAdvertising #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In episode 111 of The Google Ads Podcast, Lucas and Luna explore how Custom Intent audiences let PPC advertisers target people actively researching specif…","key_points":[],"chapters":[],"topics":[],"duration_seconds":568,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-custom-intent-audiences-find-high-intent-buyers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-custom-intent-audiences-find-high-intent-buyers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}