{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Conversion Delay Modeling Adjusts Attribution","slug":"how-google-ads-conversion-delay-modeling-adjusts-attribution","published_at":"2026-07-11T17:40:57+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-conversion-delay-modeling-adjusts-attribution","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0108.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0108.mp3","summary":"Episode 108 of The Google Ads Podcast with Fexingo explores how conversion delay modeling changes the way advertisers interpret attribution windows. Lucas and Luna break down the difference between click-through and view-through conversions, why Google's default 30-day window can mislead budget allocation, and how real-world data from a mid-market e-commerce campaign showed a 40 percent lift in view-through conversions after day seven. They discuss the new modeling tools in Google Ads that adjust for lag time, and why advertisers should test custom attribution models rather than relying on last-click. This episode is essential for PPC managers frustrated by attribution gaps and looking to tie spend more accurately to outcomes. #GoogleAds #ConversionDelay #PPCAttribution #ViewThroughConversions #ClickThroughConversions #AttributionModeling #GoogleAdsPodcast #FexingoBusiness #BusinessPodcast #Marketing #PPCStrategy #PaidSearch #ConversionTracking #DataDrivenMarketing #AdWords #AttributionWindow #EcommercePPC #CampaignOptimization Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 108 of The Google Ads Podcast with Fexingo explores how conversion delay modeling changes the way advertisers interpret attribution windows. Lucas…","key_points":[],"chapters":[],"topics":[],"duration_seconds":578,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-conversion-delay-modeling-adjusts-attribution/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-conversion-delay-modeling-adjusts-attribution.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}