{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Campaign Experiments work in 2026","slug":"how-google-ads-campaign-experiments-work-in-2026","published_at":"2026-07-13T17:48:08+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-campaign-experiments-work-in-2026","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0112.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0112.mp3","summary":"Episode 112 of The Google Ads Podcast digs into Google Ads Campaign Experiments (formerly Drafts and Experiments). Lucas and Luna break down how to set up A/B tests on bidding, audiences, and landing pages without risking your main campaign budget. They walk through a real example from a mid-market DTC brand that used an experiment to shift from maximize clicks to target CPA, and how the tool's 2026 updates — including auto-apply for winners and Bayesian statistical significance readouts — change the optimization game for PPC managers. The hosts also cover common mistakes like experiment contamination, overlapping audiences, and the right minimum sample size. If you run paid search campaigns, this episode gives you a repeatable framework for testing with confidence. #GoogleAds #PPC #CampaignExperiments #A_BTesting #PaidSearch #Marketing #DigitalMarketing #SEM #AdOptimization #BidStrategy #TargetCPA #BayesianStatistics #DTCMarketing #FexingoBusiness #BusinessPodcast #GoogleAds2026 #PPCStrategy #DataDrivenMarketing Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 112 of The Google Ads Podcast digs into Google Ads Campaign Experiments (formerly Drafts and Experiments). Lucas and Luna break down how to set up…","key_points":[],"chapters":[],"topics":[],"duration_seconds":499,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-campaign-experiments-work-in-2026/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-campaign-experiments-work-in-2026.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}